#BD3528#BD3528

#BD3528 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.175 H 29.5°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD3528
RGB	rgb(189, 53, 40)
HSL	hsl(5, 65%, 45%)
HSV	hsv(5, 79%, 74%)
CMYK	cmyk(0%, 72%, 78.8%, 25.9%)
CIE-LAB	lab(43.54, 53.33, 39.52)
CIE-LCH	lch(43.54, 66.38, 36.54°)
OKLab	oklab(53.37% 0.1522 0.0862)
OKLCH	oklch(53.37% 0.175 29.5)
XYZ	xyz(22.6450, 13.5217, 3.4247)
Luminance	0.1352 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3528 #28B0BD

analogous

#BD2865 #BD3528 #BD8028

triadic

#BD3528 #28BD35 #3528BD

tetradic

#BD3528 #65BD28 #28B0BD #8028BD

square

#BD3528 #65BD28 #28B0BD #8028BD

split-complementary

#BD3528 #28BD80 #2865BD

monochromatic

#581913 #8A271D #BD3528 #D9564A #E3857C

Accessibility & contrast

On white

5.67

#BD3528 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD3528 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3528

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3528	#FFFFFF	#000000	##FFFFFF
##BD3528	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5425

Deuteranopia (green-blind)

#7F7222

Tritanopia (blue-blind)

#D00033

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3528;
/* rgb */ color: rgb(189, 53, 40);
/* oklch */ color: oklch(53.4% 0.175 29.5);

Tailwind

colors: {
  custom: {
    50: '#da7663',
    500: '#bd3528',
    950: '#000000',
  },
}

SCSS

$custom: #bd3528;
$custom-light: #da7663;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3528",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 40
  },
  "hsl": {
    "h": 5.235,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.53373,
    "c": 0.17491,
    "h": 29.5
  },
  "luminance": 0.13518
}

Semantic roles & 50–950 ramp

primary

#BD3528

secondary

#75C4CB

accent

#D9E840

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#170905

muted

#857B7A

Preview Lab

Preview with #BD3528

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →