#BD3527#BD3527

#BD3527 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.175 H 29.8°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD3527
RGB	rgb(189, 53, 39)
HSL	hsl(6, 66%, 45%)
HSV	hsv(6, 79%, 74%)
CMYK	cmyk(0%, 72%, 79.4%, 25.9%)
CIE-LAB	lab(43.53, 53.30, 40.05)
CIE-LCH	lch(43.53, 66.67, 36.92°)
OKLab	oklab(53.36% 0.1519 0.087)
OKLCH	oklch(53.36% 0.175 29.8)
XYZ	xyz(22.6282, 13.5150, 3.3362)
Luminance	0.1351 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3527 #27AFBD

analogous

#BD2764 #BD3527 #BD8027

triadic

#BD3527 #27BD35 #3527BD

tetradic

#BD3527 #64BD27 #27AFBD #8027BD

square

#BD3527 #64BD27 #27AFBD #8027BD

split-complementary

#BD3527 #27BD80 #2764BD

monochromatic

#581912 #8A271D #BD3527 #D95648 #E4857B

Accessibility & contrast

On white

5.67

#BD3527 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD3527 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3527

5.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3527	#FFFFFF	#000000	##FFFFFF
##BD3527	1.00	5.67	3.70	5.67
#FFFFFF	5.67	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5424

Deuteranopia (green-blind)

#7F7221

Tritanopia (blue-blind)

#D00033

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3527;
/* rgb */ color: rgb(189, 53, 39);
/* oklch */ color: oklch(53.4% 0.175 29.8);

Tailwind

colors: {
  custom: {
    50: '#da7662',
    500: '#bd3527',
    950: '#000000',
  },
}

SCSS

$custom: #bd3527;
$custom-light: #da7662;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3527",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 39
  },
  "hsl": {
    "h": 5.6,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53363,
    "c": 0.17506,
    "h": 29.8
  },
  "luminance": 0.13512
}

Semantic roles & 50–950 ramp

primary

#BD3527

secondary

#74C4CC

accent

#D9E93F

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170905

muted

#857B79

Preview Lab

Preview with #BD3527

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →