#BD3523#BD3523

#BD3523 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.3% C 0.176 H 30.9°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD3523
RGB	rgb(189, 53, 35)
HSL	hsl(7, 69%, 44%)
HSV	hsv(7, 81%, 74%)
CMYK	cmyk(0%, 72%, 81.5%, 25.9%)
CIE-LAB	lab(43.49, 53.17, 42.13)
CIE-LCH	lch(43.49, 67.84, 38.39°)
OKLab	oklab(53.32% 0.1507 0.0902)
OKLCH	oklch(53.32% 0.176 30.9)
XYZ	xyz(22.5654, 13.4899, 3.0054)
Luminance	0.1349 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3523 #23ABBD

analogous

#BD235E #BD3523 #BD8223

triadic

#BD3523 #23BD35 #3523BD

tetradic

#BD3523 #5EBD23 #23ABBD #8223BD

square

#BD3523 #5EBD23 #23ABBD #8223BD

split-complementary

#BD3523 #23BD82 #235EBD

monochromatic

#561810 #892719 #BD3523 #DC5341 #E58275

Accessibility & contrast

On white

5.68

#BD3523 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD3523 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3523

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3523	#FFFFFF	#000000	##FFFFFF
##BD3523	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E541F

Deuteranopia (green-blind)

#7F721C

Tritanopia (blue-blind)

#D00032

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3523;
/* rgb */ color: rgb(189, 53, 35);
/* oklch */ color: oklch(53.3% 0.176 30.9);

Tailwind

colors: {
  custom: {
    50: '#da7560',
    500: '#bd3523',
    950: '#000000',
  },
}

SCSS

$custom: #bd3523;
$custom-light: #da7560;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3523",
  "rgb": {
    "r": 189,
    "g": 53,
    "b": 35
  },
  "hsl": {
    "h": 7.013,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53324,
    "c": 0.17568,
    "h": 30.9
  },
  "luminance": 0.13486
}

Semantic roles & 50–950 ramp

primary

#BD3523

secondary

#6FC2CD

accent

#D7EC3C

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170905

muted

#857B79

Preview Lab

Preview with #BD3523

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →