#BD34AD#BD34AD

#BD34AD is a mid, highly saturated purple. Relative luminance 0.163; OKLCH L 57.5% C 0.215 H 333.2°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD34AD
RGB	rgb(189, 52, 173)
HSL	hsl(307, 57%, 47%)
HSV	hsv(307, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 8.5%, 25.9%)
CIE-LAB	lab(47.36, 66.42, -35.31)
CIE-LCH	lch(47.36, 75.22, 332.00°)
OKLab	oklab(57.46% 0.1918 -0.0968)
OKLCH	oklch(57.46% 0.215 333.2)
XYZ	xyz(29.7573, 16.2944, 41.1050)
Luminance	0.1629 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD34AD #34BD44

analogous

#8834BD #BD34AD #BD3469

triadic

#BD34AD #ADBD34 #34ADBD

tetradic

#BD34AD #BD8834 #34BD44 #3469BD

square

#BD34AD #BD8834 #34BD44 #3469BD

split-complementary

#BD34AD #69BD34 #34BD88

monochromatic

#5D1A55 #8D2781 #BD34AD #D25CC4 #DF8CD6

Accessibility & contrast

On white

4.93

#BD34AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD34AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD34AD

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD34AD	#FFFFFF	#000000	##FFFFFF
##BD34AD	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F64B0

Deuteranopia (green-blind)

#6277AA

Tritanopia (blue-blind)

#C6426D

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd34ad;
/* rgb */ color: rgb(189, 52, 173);
/* oklch */ color: oklch(57.5% 0.215 333.2);

Tailwind

colors: {
  custom: {
    50: '#d579c6',
    500: '#bd34ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd34ad;
$custom-light: #d579c6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd34ad",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 173
  },
  "hsl": {
    "h": 307.007,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.57457,
    "c": 0.21489,
    "h": 333.2
  },
  "luminance": 0.16292
}

Semantic roles & 50–950 ramp

primary

#BD34AD

secondary

#83CA8B

accent

#E05948

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD34AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →