#BD34A9#BD34A9

#BD34A9 is a mid, highly saturated purple. Relative luminance 0.161; OKLCH L 57.3% C 0.212 H 334.6°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#BD34A9
RGB	rgb(189, 52, 169)
HSL	hsl(309, 57%, 47%)
HSV	hsv(309, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 10.6%, 25.9%)
CIE-LAB	lab(47.16, 65.81, -33.26)
CIE-LCH	lch(47.16, 73.74, 333.19°)
OKLab	oklab(57.25% 0.1915 -0.0909)
OKLCH	oklch(57.25% 0.212 334.6)
XYZ	xyz(29.3760, 16.1419, 39.0970)
Luminance	0.1614 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD34A9 #34BD48

analogous

#8C34BD #BD34A9 #BD3465

triadic

#BD34A9 #A9BD34 #34A9BD

tetradic

#BD34A9 #BD8C34 #34BD48 #3465BD

square

#BD34A9 #BD8C34 #34BD48 #3465BD

split-complementary

#BD34A9 #65BD34 #34BD8C

monochromatic

#5D1A53 #8D277E #BD34A9 #D25CC1 #DF8CD3

Accessibility & contrast

On white

4.97

#BD34A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#BD34A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD34A9

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD34A9	#FFFFFF	#000000	##FFFFFF
##BD34A9	1.00	4.97	4.23	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3263AC

Deuteranopia (green-blind)

#6377A6

Tritanopia (blue-blind)

#C6406B

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd34a9;
/* rgb */ color: rgb(189, 52, 169);
/* oklch */ color: oklch(57.3% 0.212 334.6);

Tailwind

colors: {
  custom: {
    50: '#d579c3',
    500: '#bd34a9',
    950: '#000000',
  },
}

SCSS

$custom: #bd34a9;
$custom-light: #d579c3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd34a9",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 169
  },
  "hsl": {
    "h": 308.759,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.5725,
    "c": 0.21203,
    "h": 334.6
  },
  "luminance": 0.16139
}

Semantic roles & 50–950 ramp

primary

#BD34A9

secondary

#83CA8D

accent

#E05E48

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD34A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →