#BD349D#BD349D

#BD349D is a mid, highly saturated pink. Relative luminance 0.157; OKLCH L 56.7% C 0.204 H 339.0°. Best body text is #FFFFFF at 5.07:1 contrast (WCAG AA passes).

Color values

HEX	#BD349D
RGB	rgb(189, 52, 157)
HSL	hsl(314, 57%, 47%)
HSV	hsv(314, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 16.9%, 25.9%)
CIE-LAB	lab(46.59, 64.08, -27.01)
CIE-LCH	lch(46.59, 69.54, 337.14°)
OKLab	oklab(56.66% 0.1902 -0.0731)
OKLCH	oklch(56.66% 0.204 339)
XYZ	xyz(28.3007, 15.7118, 33.4340)
Luminance	0.1571 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD349D #34BD54

analogous

#9934BD #BD349D #BD3458

triadic

#BD349D #9DBD34 #349DBD

tetradic

#BD349D #BD9934 #34BD54 #3458BD

square

#BD349D #BD9934 #34BD54 #3458BD

split-complementary

#BD349D #58BD34 #34BD99

monochromatic

#5D1A4D #8D2775 #BD349D #D25CB7 #DF8CCC

Accessibility & contrast

On white

5.07

#BD349D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.14

#BD349D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD349D

5.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD349D	#FFFFFF	#000000	##FFFFFF
##BD349D	1.00	5.07	4.14	5.07
#FFFFFF	5.07	1.00	21.00	1.00
#000000	4.14	21.00	1.00	21.00
##FFFFFF	5.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C61A0

Deuteranopia (green-blind)

#68769A

Tritanopia (blue-blind)

#C83A64

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #bd349d;
/* rgb */ color: rgb(189, 52, 157);
/* oklch */ color: oklch(56.7% 0.204 339.0);

Tailwind

colors: {
  custom: {
    50: '#d578ba',
    500: '#bd349d',
    950: '#000000',
  },
}

SCSS

$custom: #bd349d;
$custom-light: #d578ba;
$custom-dark: #000000;

JSON

{
  "hex": "#bd349d",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 157
  },
  "hsl": {
    "h": 314.015,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.56656,
    "c": 0.2038,
    "h": 339
  },
  "luminance": 0.15709
}

Semantic roles & 50–950 ramp

primary

#BD349D

secondary

#83CA94

accent

#E06B48

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD349D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →