#BD3477#BD3477

#BD3477 is a mid, vivid pink. Relative luminance 0.146; OKLCH L 55.1% C 0.183 H 355.0°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#BD3477
RGB	rgb(189, 52, 119)
HSL	hsl(331, 57%, 47%)
HSV	hsv(331, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 37%, 25.9%)
CIE-LAB	lab(45.10, 59.33, -6.28)
CIE-LCH	lch(45.10, 59.66, 353.96°)
OKLab	oklab(55.07% 0.182 -0.0158)
OKLCH	oklch(55.07% 0.183 355)
XYZ	xyz(25.5457, 14.6098, 18.9239)
Luminance	0.1461 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3477 #34BD7A

analogous

#BD34BB #BD3477 #BD3634

triadic

#BD3477 #77BD34 #3477BD

tetradic

#BD3477 #BBBD34 #34BD7A #3634BD

square

#BD3477 #BBBD34 #34BD7A #3634BD

split-complementary

#BD3477 #34BD36 #34BBBD

monochromatic

#5D1A3B #8D2759 #BD3477 #D25C96 #DF8CB5

Accessibility & contrast

On white

5.36

#BD3477 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#BD3477 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3477

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3477	#FFFFFF	#000000	##FFFFFF
##BD3477	1.00	5.36	3.92	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5B79

Deuteranopia (green-blind)

#747474

Tritanopia (blue-blind)

#CC2651

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3477;
/* rgb */ color: rgb(189, 52, 119);
/* oklch */ color: oklch(55.1% 0.183 355.0);

Tailwind

colors: {
  custom: {
    50: '#d6779e',
    500: '#bd3477',
    950: '#000000',
  },
}

SCSS

$custom: #bd3477;
$custom-light: #d6779e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3477",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 119
  },
  "hsl": {
    "h": 330.657,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.55073,
    "c": 0.18265,
    "h": 355
  },
  "luminance": 0.14607
}

Semantic roles & 50–950 ramp

primary

#BD3477

secondary

#83CAA7

accent

#E09648

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #BD3477

Body copy rendered with the generated semantic roles for this colour.

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