#BD3474#BD3474

#BD3474 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 55.0% C 0.181 H 356.4°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD3474
RGB	rgb(189, 52, 116)
HSL	hsl(332, 57%, 47%)
HSV	hsv(332, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 38.6%, 25.9%)
CIE-LAB	lab(45.00, 59.01, -4.58)
CIE-LCH	lch(45.00, 59.19, 355.56°)
OKLab	oklab(54.97% 0.1811 -0.0113)
OKLCH	oklch(54.97% 0.181 356.4)
XYZ	xyz(25.3683, 14.5389, 17.9900)
Luminance	0.1454 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3474 #34BD7D

analogous

#BD34B8 #BD3474 #BD3934

triadic

#BD3474 #74BD34 #3474BD

tetradic

#BD3474 #B8BD34 #34BD7D #3934BD

square

#BD3474 #B8BD34 #34BD7D #3934BD

split-complementary

#BD3474 #34BD39 #34B8BD

monochromatic

#5D1A39 #8D2757 #BD3474 #D25C93 #DF8CB3

Accessibility & contrast

On white

5.37

#BD3474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3474

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3474	#FFFFFF	#000000	##FFFFFF
##BD3474	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5A76

Deuteranopia (green-blind)

#757471

Tritanopia (blue-blind)

#CC2450

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3474;
/* rgb */ color: rgb(189, 52, 116);
/* oklch */ color: oklch(55.0% 0.181 356.4);

Tailwind

colors: {
  custom: {
    50: '#d6779b',
    500: '#bd3474',
    950: '#000000',
  },
}

SCSS

$custom: #bd3474;
$custom-light: #d6779b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3474",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 116
  },
  "hsl": {
    "h": 331.971,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54968,
    "c": 0.1814,
    "h": 356.4
  },
  "luminance": 0.14536
}

Semantic roles & 50–950 ramp

primary

#BD3474

secondary

#83CAA9

accent

#E09948

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →