#BD344A#BD344A

#BD344A is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.8% C 0.173 H 16.3°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#BD344A
RGB	rgb(189, 52, 74)
HSL	hsl(350, 57%, 47%)
HSV	hsv(350, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 60.8%, 25.9%)
CIE-LAB	lab(43.91, 55.40, 19.87)
CIE-LCH	lch(43.91, 58.85, 19.73°)
OKLab	oklab(53.81% 0.1658 0.0485)
OKLCH	oklch(53.81% 0.173 16.3)
XYZ	xyz(23.4526, 13.7726, 7.9007)
Luminance	0.1377 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD344A #34BDA7

analogous

#BD348F #BD344A #BD6334

triadic

#BD344A #4ABD34 #344ABD

tetradic

#BD344A #8FBD34 #34BDA7 #6334BD

square

#BD344A #8FBD34 #34BDA7 #6334BD

split-complementary

#BD344A #34BD63 #348FBD

monochromatic

#5D1A24 #8D2737 #BD344A #D25C6F #DF8C99

Accessibility & contrast

On white

5.59

#BD344A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD344A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD344A

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD344A	#FFFFFF	#000000	##FFFFFF
##BD344A	1.00	5.59	3.75	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564A

Deuteranopia (green-blind)

#7C7246

Tritanopia (blue-blind)

#CF073D

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd344a;
/* rgb */ color: rgb(189, 52, 74);
/* oklch */ color: oklch(53.8% 0.173 16.3);

Tailwind

colors: {
  custom: {
    50: '#d8767c',
    500: '#bd344a',
    950: '#000000',
  },
}

SCSS

$custom: #bd344a;
$custom-light: #d8767c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd344a",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 74
  },
  "hsl": {
    "h": 350.365,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53806,
    "c": 0.17269,
    "h": 16.3
  },
  "luminance": 0.13769
}

Semantic roles & 50–950 ramp

primary

#BD344A

secondary

#83CABE

accent

#E0C848

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD344A

Body copy rendered with the generated semantic roles for this colour.

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