#BD3448#BD3448

#BD3448 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.8% C 0.173 H 17.2°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#BD3448
RGB	rgb(189, 52, 72)
HSL	hsl(351, 57%, 47%)
HSV	hsv(351, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 61.9%, 25.9%)
CIE-LAB	lab(43.87, 55.27, 21.05)
CIE-LCH	lch(43.87, 59.14, 20.85°)
OKLab	oklab(53.76% 0.165 0.051)
OKLCH	oklch(53.76% 0.173 17.2)
XYZ	xyz(23.3863, 13.7461, 7.5515)
Luminance	0.1374 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3448 #34BDA9

analogous

#BD348C #BD3448 #BD6534

triadic

#BD3448 #48BD34 #3448BD

tetradic

#BD3448 #8CBD34 #34BDA9 #6534BD

square

#BD3448 #8CBD34 #34BDA9 #6534BD

split-complementary

#BD3448 #34BD65 #348CBD

monochromatic

#5D1A23 #8D2736 #BD3448 #D25C6D #DF8C98

Accessibility & contrast

On white

5.60

#BD3448 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#BD3448 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3448

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3448	#FFFFFF	#000000	##FFFFFF
##BD3448	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595548

Deuteranopia (green-blind)

#7C7244

Tritanopia (blue-blind)

#CF053C

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3448;
/* rgb */ color: rgb(189, 52, 72);
/* oklch */ color: oklch(53.8% 0.173 17.2);

Tailwind

colors: {
  custom: {
    50: '#d8767a',
    500: '#bd3448',
    950: '#000000',
  },
}

SCSS

$custom: #bd3448;
$custom-light: #d8767a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3448",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 72
  },
  "hsl": {
    "h": 351.241,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53765,
    "c": 0.17268,
    "h": 17.2
  },
  "luminance": 0.13743
}

Semantic roles & 50–950 ramp

primary

#BD3448

secondary

#83CABF

accent

#E0CA48

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3448

Body copy rendered with the generated semantic roles for this colour.

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