#BD3444#BD3444

#BD3444 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.173 H 18.9°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD3444
RGB	rgb(189, 52, 68)
HSL	hsl(353, 57%, 47%)
HSV	hsv(353, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 64%, 25.9%)
CIE-LAB	lab(43.79, 55.02, 23.41)
CIE-LCH	lch(43.79, 59.79, 23.05°)
OKLab	oklab(53.69% 0.1634 0.0561)
OKLCH	oklch(53.69% 0.173 18.9)
XYZ	xyz(23.2601, 13.6956, 6.8864)
Luminance	0.1369 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3444 #34BDAD

analogous

#BD3488 #BD3444 #BD6934

triadic

#BD3444 #44BD34 #3444BD

tetradic

#BD3444 #88BD34 #34BDAD #6934BD

square

#BD3444 #88BD34 #34BDAD #6934BD

split-complementary

#BD3444 #34BD69 #3488BD

monochromatic

#5D1A21 #8D2733 #BD3444 #D25C6A #DF8C96

Accessibility & contrast

On white

5.62

#BD3444 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#BD3444 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3444

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3444	#FFFFFF	#000000	##FFFFFF
##BD3444	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5544

Deuteranopia (green-blind)

#7C7240

Tritanopia (blue-blind)

#CF023B

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3444;
/* rgb */ color: rgb(189, 52, 68);
/* oklch */ color: oklch(53.7% 0.173 18.9);

Tailwind

colors: {
  custom: {
    50: '#d87677',
    500: '#bd3444',
    950: '#000000',
  },
}

SCSS

$custom: #bd3444;
$custom-light: #d87677;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3444",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 68
  },
  "hsl": {
    "h": 352.993,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53686,
    "c": 0.17275,
    "h": 18.9
  },
  "luminance": 0.13692
}

Semantic roles & 50–950 ramp

primary

#BD3444

secondary

#83CAC1

accent

#E0CE48

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3444

Body copy rendered with the generated semantic roles for this colour.

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