#BD3442#BD3442
#BD3442 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.6% C 0.173 H 19.8°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3442 |
|---|---|
| RGB | rgb(189, 52, 66) |
| HSL | hsl(354, 57%, 47%) |
| HSV | hsv(354, 72%, 74%) |
| CMYK | cmyk(0%, 72.5%, 65.1%, 25.9%) |
| CIE-LAB | lab(43.76, 54.90, 24.58) |
| CIE-LCH | lch(43.76, 60.15, 24.12°) |
| OKLab | oklab(53.65% 0.1626 0.0585) |
| OKLCH | oklch(53.65% 0.173 19.8) |
| XYZ | xyz(23.2001, 13.6716, 6.5705) |
| Luminance | 0.1367 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.47
Dull Red
#BB3F3F
ΔE00 3.25
Dusty Red
#B9484E
ΔE00 3.69
Cherry (survey)
#CF0234
ΔE00 4.29
Lipstick Red
#C0022F
ΔE00 4.63
Reddish
#C44240
ΔE00 4.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3442 #34BDAF
analogous
#BD3486 #BD3442 #BD6B34
triadic
#BD3442 #42BD34 #3442BD
tetradic
#BD3442 #86BD34 #34BDAF #6B34BD
square
#BD3442 #86BD34 #34BDAF #6B34BD
split-complementary
#BD3442 #34BD6B #3486BD
monochromatic
#5D1A20 #8D2731 #BD3442 #D25C68 #DF8C95
Accessibility & contrast
On white
5.62
#BD3442 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#BD3442 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3442
5.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3442 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3442 | 1.00 | 5.62 | 3.73 | 5.62 |
| #FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5A5542
Deuteranopia (green-blind)
#7D723E
Tritanopia (blue-blind)
#CF003A
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bd3442; /* rgb */ color: rgb(189, 52, 66); /* oklch */ color: oklch(53.6% 0.173 19.8);
Tailwind
colors: {
custom: {
50: '#d87676',
500: '#bd3442',
950: '#000000',
},
}SCSS
$custom: #bd3442; $custom-light: #d87676; $custom-dark: #000000;
JSON
{
"hex": "#bd3442",
"rgb": {
"r": 189,
"g": 52,
"b": 66
},
"hsl": {
"h": 353.869,
"s": 56.846,
"l": 47.255
},
"oklch": {
"l": 0.53649,
"c": 0.17283,
"h": 19.8
},
"luminance": 0.13668
}Semantic roles & 50–950 ramp
primary
#BD3442
secondary
#83CAC2
accent
#E0D148
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B