#BD3441#BD3441

#BD3441 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.6% C 0.173 H 20.2°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD3441
RGB	rgb(189, 52, 65)
HSL	hsl(354, 57%, 47%)
HSV	hsv(354, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 65.6%, 25.9%)
CIE-LAB	lab(43.74, 54.84, 25.17)
CIE-LCH	lch(43.74, 60.34, 24.66°)
OKLab	oklab(53.63% 0.1622 0.0597)
OKLCH	oklch(53.63% 0.173 20.2)
XYZ	xyz(23.1708, 13.6599, 6.4165)
Luminance	0.1366 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3441 #34BDB0

analogous

#BD3485 #BD3441 #BD6C34

triadic

#BD3441 #41BD34 #3441BD

tetradic

#BD3441 #85BD34 #34BDB0 #6C34BD

square

#BD3441 #85BD34 #34BDB0 #6C34BD

split-complementary

#BD3441 #34BD6C #3485BD

monochromatic

#5D1A20 #8D2730 #BD3441 #D25C67 #DF8C94

Accessibility & contrast

On white

5.63

#BD3441 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD3441 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3441

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3441	#FFFFFF	#000000	##FFFFFF
##BD3441	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5540

Deuteranopia (green-blind)

#7D723D

Tritanopia (blue-blind)

#CF003A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3441;
/* rgb */ color: rgb(189, 52, 65);
/* oklch */ color: oklch(53.6% 0.173 20.2);

Tailwind

colors: {
  custom: {
    50: '#d87675',
    500: '#bd3441',
    950: '#000000',
  },
}

SCSS

$custom: #bd3441;
$custom-light: #d87675;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3441",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 65
  },
  "hsl": {
    "h": 354.307,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53631,
    "c": 0.17288,
    "h": 20.2
  },
  "luminance": 0.13656
}

Semantic roles & 50–950 ramp

primary

#BD3441

secondary

#83CAC3

accent

#E0D248

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3441

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →