#BD343F#BD343F
#BD343F is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.6% C 0.173 H 21.0°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).
Color values
| HEX | #BD343F |
|---|---|
| RGB | rgb(189, 52, 63) |
| HSL | hsl(355, 57%, 47%) |
| HSV | hsv(355, 72%, 74%) |
| CMYK | cmyk(0%, 72.5%, 66.7%, 25.9%) |
| CIE-LAB | lab(43.71, 54.73, 26.35) |
| CIE-LCH | lch(43.71, 60.74, 25.71°) |
| OKLab | oklab(53.6% 0.1615 0.0621) |
| OKLCH | oklch(53.6% 0.173 21) |
| XYZ | xyz(23.1139, 13.6371, 6.1168) |
| Luminance | 0.1363 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.44
Dull Red
#BB3F3F
ΔE00 2.54
Dusty Red
#B9484E
ΔE00 3.96
Cherry (survey)
#CF0234
ΔE00 3.98
Reddish
#C44240
ΔE00 4.14
Lipstick Red
#C0022F
ΔE00 4.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD343F #34BDB2
analogous
#BD3484 #BD343F #BD6D34
triadic
#BD343F #3FBD34 #343FBD
tetradic
#BD343F #84BD34 #34BDB2 #6D34BD
square
#BD343F #84BD34 #34BDB2 #6D34BD
split-complementary
#BD343F #34BD6D #3484BD
monochromatic
#5D1A1F #8D272F #BD343F #D25C66 #DF8C93
Accessibility & contrast
On white
5.63
#BD343F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#BD343F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD343F
5.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD343F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD343F | 1.00 | 5.63 | 3.73 | 5.63 |
| #FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B553E
Deuteranopia (green-blind)
#7D723B
Tritanopia (blue-blind)
#D00039
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bd343f; /* rgb */ color: rgb(189, 52, 63); /* oklch */ color: oklch(53.6% 0.173 21.0);
Tailwind
colors: {
custom: {
50: '#d97674',
500: '#bd343f',
950: '#000000',
},
}SCSS
$custom: #bd343f; $custom-light: #d97674; $custom-dark: #000000;
JSON
{
"hex": "#bd343f",
"rgb": {
"r": 189,
"g": 52,
"b": 63
},
"hsl": {
"h": 355.182,
"s": 56.846,
"l": 47.255
},
"oklch": {
"l": 0.53596,
"c": 0.173,
"h": 21
},
"luminance": 0.13634
}Semantic roles & 50–950 ramp
primary
#BD343F
secondary
#83CAC4
accent
#E0D448
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B