#BD343A#BD343A
#BD343A is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.173 H 23.1°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).
Color values
| HEX | #BD343A |
|---|---|
| RGB | rgb(189, 52, 58) |
| HSL | hsl(357, 57%, 47%) |
| HSV | hsv(357, 72%, 74%) |
| CMYK | cmyk(0%, 72.5%, 69.3%, 25.9%) |
| CIE-LAB | lab(43.63, 54.46, 29.27) |
| CIE-LCH | lch(43.63, 61.83, 28.25°) |
| OKLab | oklab(53.51% 0.1596 0.0679) |
| OKLCH | oklch(53.51% 0.173 23.1) |
| XYZ | xyz(22.9805, 13.5837, 5.4140) |
| Luminance | 0.1358 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.86
Cardinal
#C41E3A
ΔE00 3.13
Reddish
#C44240
ΔE00 3.46
Cherry (survey)
#CF0234
ΔE00 3.97
Lipstick Red
#C0022F
ΔE00 4.25
Dusty Red
#B9484E
ΔE00 4.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD343A #34BDB7
analogous
#BD347F #BD343A #BD7234
triadic
#BD343A #3ABD34 #343ABD
tetradic
#BD343A #7FBD34 #34BDB7 #7234BD
square
#BD343A #7FBD34 #34BDB7 #7234BD
split-complementary
#BD343A #34BD72 #347FBD
monochromatic
#5D1A1D #8D272B #BD343A #D25C61 #DF8C90
Accessibility & contrast
On white
5.65
#BD343A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.72
#BD343A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD343A
5.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD343A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD343A | 1.00 | 5.65 | 3.72 | 5.65 |
| #FFFFFF | 5.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.72 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B5439
Deuteranopia (green-blind)
#7D7236
Tritanopia (blue-blind)
#D00038
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #bd343a; /* rgb */ color: rgb(189, 52, 58); /* oklch */ color: oklch(53.5% 0.173 23.1);
Tailwind
colors: {
custom: {
50: '#d97570',
500: '#bd343a',
950: '#000000',
},
}SCSS
$custom: #bd343a; $custom-light: #d97570; $custom-dark: #000000;
JSON
{
"hex": "#bd343a",
"rgb": {
"r": 189,
"g": 52,
"b": 58
},
"hsl": {
"h": 357.372,
"s": 56.846,
"l": 47.255
},
"oklch": {
"l": 0.53512,
"c": 0.17341,
"h": 23.1
},
"luminance": 0.1358
}Semantic roles & 50–950 ramp
primary
#BD343A
secondary
#83CAC7
accent
#E0D948
background
#FEF7F6
surface
#FDEDEC
border
#D5C8C7
text
#160907
muted
#847B7A