#BD3439#BD3439

#BD3439 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.174 H 23.4°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD3439
RGB	rgb(189, 52, 57)
HSL	hsl(358, 57%, 47%)
HSV	hsv(358, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 69.8%, 25.9%)
CIE-LAB	lab(43.62, 54.41, 29.85)
CIE-LCH	lch(43.62, 62.06, 28.74°)
OKLab	oklab(53.5% 0.1592 0.069)
OKLCH	oklch(53.5% 0.174 23.4)
XYZ	xyz(22.9553, 13.5737, 5.2814)
Luminance	0.1357 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3439 #34BDB8

analogous

#BD347E #BD3439 #BD7334

triadic

#BD3439 #39BD34 #3439BD

tetradic

#BD3439 #7EBD34 #34BDB8 #7334BD

square

#BD3439 #7EBD34 #34BDB8 #7334BD

split-complementary

#BD3439 #34BD73 #347EBD

monochromatic

#5D1A1C #8D272B #BD3439 #D25C60 #DF8C8F

Accessibility & contrast

On white

5.65

#BD3439 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD3439 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3439

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3439	#FFFFFF	#000000	##FFFFFF
##BD3439	1.00	5.65	3.71	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5438

Deuteranopia (green-blind)

#7E7235

Tritanopia (blue-blind)

#D00037

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3439;
/* rgb */ color: rgb(189, 52, 57);
/* oklch */ color: oklch(53.5% 0.174 23.4);

Tailwind

colors: {
  custom: {
    50: '#d9756f',
    500: '#bd3439',
    950: '#000000',
  },
}

SCSS

$custom: #bd3439;
$custom-light: #d9756f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3439",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 57
  },
  "hsl": {
    "h": 357.81,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53497,
    "c": 0.17351,
    "h": 23.4
  },
  "luminance": 0.1357
}

Semantic roles & 50–950 ramp

primary

#BD3439

secondary

#83CAC7

accent

#E0DB48

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3439

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →