#BD3438#BD3438

#BD3438 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.174 H 23.8°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD3438
RGB	rgb(189, 52, 56)
HSL	hsl(358, 57%, 47%)
HSV	hsv(358, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 70.4%, 25.9%)
CIE-LAB	lab(43.60, 54.36, 30.42)
CIE-LCH	lch(43.60, 62.30, 29.23°)
OKLab	oklab(53.48% 0.1588 0.0701)
OKLCH	oklch(53.48% 0.174 23.8)
XYZ	xyz(22.9306, 13.5638, 5.1513)
Luminance	0.1356 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3438 #34BDB9

analogous

#BD347D #BD3438 #BD7434

triadic

#BD3438 #38BD34 #3438BD

tetradic

#BD3438 #7DBD34 #34BDB9 #7434BD

square

#BD3438 #7DBD34 #34BDB9 #7434BD

split-complementary

#BD3438 #34BD74 #347DBD

monochromatic

#5D1A1C #8D272A #BD3438 #D25C5F #DF8C8E

Accessibility & contrast

On white

5.66

#BD3438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD3438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3438

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3438	#FFFFFF	#000000	##FFFFFF
##BD3438	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5437

Deuteranopia (green-blind)

#7E7234

Tritanopia (blue-blind)

#D00037

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3438;
/* rgb */ color: rgb(189, 52, 56);
/* oklch */ color: oklch(53.5% 0.174 23.8);

Tailwind

colors: {
  custom: {
    50: '#d9756e',
    500: '#bd3438',
    950: '#000000',
  },
}

SCSS

$custom: #bd3438;
$custom-light: #d9756e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3438",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 56
  },
  "hsl": {
    "h": 358.248,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53481,
    "c": 0.17361,
    "h": 23.8
  },
  "luminance": 0.1356
}

Semantic roles & 50–950 ramp

primary

#BD3438

secondary

#83CAC8

accent

#E0DC48

background

#FEF7F6

surface

#FDEDEC

border

#D5C8C7

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3438

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →