#BD3437#BD3437

#BD3437 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.5% C 0.174 H 24.2°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD3437
RGB	rgb(189, 52, 55)
HSL	hsl(359, 57%, 47%)
HSV	hsv(359, 72%, 74%)
CMYK	cmyk(0%, 72.5%, 70.9%, 25.9%)
CIE-LAB	lab(43.59, 54.32, 31.00)
CIE-LCH	lch(43.59, 62.54, 29.72°)
OKLab	oklab(53.47% 0.1585 0.0712)
OKLCH	oklch(53.47% 0.174 24.2)
XYZ	xyz(22.9064, 13.5541, 5.0237)
Luminance	0.1355 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3437 #34BDBA

analogous

#BD347C #BD3437 #BD7534

triadic

#BD3437 #37BD34 #3437BD

tetradic

#BD3437 #7CBD34 #34BDBA #7534BD

square

#BD3437 #7CBD34 #34BDBA #7534BD

split-complementary

#BD3437 #34BD75 #347CBD

monochromatic

#5D1A1B #8D2729 #BD3437 #D25C5F #DF8C8E

Accessibility & contrast

On white

5.66

#BD3437 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#BD3437 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3437

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3437	#FFFFFF	#000000	##FFFFFF
##BD3437	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B5436

Deuteranopia (green-blind)

#7E7232

Tritanopia (blue-blind)

#D00037

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3437;
/* rgb */ color: rgb(189, 52, 55);
/* oklch */ color: oklch(53.5% 0.174 24.2);

Tailwind

colors: {
  custom: {
    50: '#d9756e',
    500: '#bd3437',
    950: '#000000',
  },
}

SCSS

$custom: #bd3437;
$custom-light: #d9756e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3437",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 55
  },
  "hsl": {
    "h": 358.686,
    "s": 56.846,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53466,
    "c": 0.17372,
    "h": 24.2
  },
  "luminance": 0.13551
}

Semantic roles & 50–950 ramp

primary

#BD3437

secondary

#83CAC8

accent

#E0DD48

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160907

muted

#847B7A

Preview Lab

Preview with #BD3437

Body copy rendered with the generated semantic roles for this colour.

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