#BD3430#BD3430

#BD3430 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.175 H 26.7°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD3430
RGB	rgb(189, 52, 48)
HSL	hsl(2, 59%, 46%)
HSV	hsv(2, 75%, 74%)
CMYK	cmyk(0%, 72.5%, 74.6%, 25.9%)
CIE-LAB	lab(43.49, 54.00, 34.99)
CIE-LCH	lch(43.49, 64.35, 32.94°)
OKLab	oklab(53.37% 0.156 0.0785)
OKLCH	oklch(53.37% 0.175 26.7)
XYZ	xyz(22.7504, 13.4917, 4.2020)
Luminance	0.1349 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3430 #30B9BD

analogous

#BD3073 #BD3430 #BD7B30

triadic

#BD3430 #30BD34 #3430BD

tetradic

#BD3430 #73BD30 #30B9BD #7B30BD

square

#BD3430 #73BD30 #30B9BD #7B30BD

split-complementary

#BD3430 #30BD7B #3073BD

monochromatic

#5B1917 #8C2724 #BD3430 #D45A56 #E08987

Accessibility & contrast

On white

5.68

#BD3430 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD3430 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3430

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3430	#FFFFFF	#000000	##FFFFFF
##BD3430	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C542E

Deuteranopia (green-blind)

#7E722B

Tritanopia (blue-blind)

#D00035

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3430;
/* rgb */ color: rgb(189, 52, 48);
/* oklch */ color: oklch(53.4% 0.175 26.7);

Tailwind

colors: {
  custom: {
    50: '#d97569',
    500: '#bd3430',
    950: '#000000',
  },
}

SCSS

$custom: #bd3430;
$custom-light: #d97569;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3430",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 48
  },
  "hsl": {
    "h": 1.702,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.53369,
    "c": 0.17459,
    "h": 26.7
  },
  "luminance": 0.13488
}

Semantic roles & 50–950 ramp

primary

#BD3430

secondary

#7FC8CA

accent

#DEE345

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3430

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →