#BD3427#BD3427

#BD3427 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.3% C 0.176 H 29.5°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD3427
RGB	rgb(189, 52, 39)
HSL	hsl(5, 66%, 45%)
HSV	hsv(5, 79%, 74%)
CMYK	cmyk(0%, 72.5%, 79.4%, 25.9%)
CIE-LAB	lab(43.40, 53.66, 39.92)
CIE-LCH	lch(43.40, 66.88, 36.64°)
OKLab	oklab(53.26% 0.1531 0.0867)
OKLCH	oklch(53.26% 0.176 29.5)
XYZ	xyz(22.5831, 13.4248, 3.3212)
Luminance	0.1342 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3427 #27B0BD

analogous

#BD2765 #BD3427 #BD7F27

triadic

#BD3427 #27BD34 #3427BD

tetradic

#BD3427 #65BD27 #27B0BD #7F27BD

square

#BD3427 #65BD27 #27B0BD #7F27BD

split-complementary

#BD3427 #27BD7F #2765BD

monochromatic

#581812 #8A261D #BD3427 #D95548 #E4847B

Accessibility & contrast

On white

5.70

#BD3427 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD3427 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3427

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3427	#FFFFFF	#000000	##FFFFFF
##BD3427	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5324

Deuteranopia (green-blind)

#7F7121

Tritanopia (blue-blind)

#D00032

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3427;
/* rgb */ color: rgb(189, 52, 39);
/* oklch */ color: oklch(53.3% 0.176 29.5);

Tailwind

colors: {
  custom: {
    50: '#da7562',
    500: '#bd3427',
    950: '#000000',
  },
}

SCSS

$custom: #bd3427;
$custom-light: #da7562;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3427",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 39
  },
  "hsl": {
    "h": 5.2,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53264,
    "c": 0.17591,
    "h": 29.5
  },
  "luminance": 0.13421
}

Semantic roles & 50–950 ramp

primary

#BD3427

secondary

#74C4CC

accent

#DAE93F

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170905

muted

#857B79

Preview Lab

Preview with #BD3427

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →