#BD3427#BD3427

#BD3427 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.3% C 0.176 H 29.5°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX#BD3427
RGBrgb(189, 52, 39)
HSLhsl(5, 66%, 45%)
HSVhsv(5, 79%, 74%)
CMYKcmyk(0%, 72.5%, 79.4%, 25.9%)
CIE-LABlab(43.40, 53.66, 39.92)
CIE-LCHlch(43.40, 66.88, 36.64°)
OKLaboklab(53.26% 0.1531 0.0867)
OKLCHoklch(53.26% 0.176 29.5)
XYZxyz(22.5831, 13.4248, 3.3212)
Luminance0.1342 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3427 #27B0BD
analogous
#BD2765 #BD3427 #BD7F27
triadic
#BD3427 #27BD34 #3427BD
tetradic
#BD3427 #65BD27 #27B0BD #7F27BD
square
#BD3427 #65BD27 #27B0BD #7F27BD
split-complementary
#BD3427 #27BD7F #2765BD
monochromatic
#581812 #8A261D #BD3427 #D95548 #E4847B

Accessibility & contrast

On white

5.70
#BD3427 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.68
#BD3427 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3427
5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3427#FFFFFF#000000##FFFFFF
##BD34271.005.703.685.70
#FFFFFF5.701.0021.001.00
#0000003.6821.001.0021.00
##FFFFFF5.701.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5D5324
Deuteranopia (green-blind)
#7F7121
Tritanopia (blue-blind)
#D00032
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #bd3427;
/* rgb */ color: rgb(189, 52, 39);
/* oklch */ color: oklch(53.3% 0.176 29.5);
Tailwind
colors: {
  custom: {
    50: '#da7562',
    500: '#bd3427',
    950: '#000000',
  },
}
SCSS
$custom: #bd3427;
$custom-light: #da7562;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3427",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 39
  },
  "hsl": {
    "h": 5.2,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53264,
    "c": 0.17591,
    "h": 29.5
  },
  "luminance": 0.13421
}

Semantic roles & 50–950 ramp

primary
#BD3427
secondary
#74C4CC
accent
#DAE93F
background
#FEF7F5
surface
#FDEDEA
border
#D5C8C6
text
#170905
muted
#857B79

Preview Lab

Preview with #BD3427

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3427 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva