#BD3424#BD3424

#BD3424 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.2% C 0.176 H 30.4°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD3424
RGB	rgb(189, 52, 36)
HSL	hsl(6, 68%, 44%)
HSV	hsv(6, 81%, 74%)
CMYK	cmyk(0%, 72.5%, 81%, 25.9%)
CIE-LAB	lab(43.37, 53.57, 41.49)
CIE-LCH	lch(43.37, 67.76, 37.76°)
OKLab	oklab(53.23% 0.1522 0.0892)
OKLCH	oklch(53.23% 0.176 30.4)
XYZ	xyz(22.5354, 13.4057, 3.0697)
Luminance	0.1340 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3424 #24ADBD

analogous

#BD2460 #BD3424 #BD8124

triadic

#BD3424 #24BD34 #3424BD

tetradic

#BD3424 #60BD24 #24ADBD #8124BD

square

#BD3424 #60BD24 #24ADBD #8124BD

split-complementary

#BD3424 #24BD81 #2460BD

monochromatic

#561810 #8A261A #BD3424 #DB5343 #E58276

Accessibility & contrast

On white

5.71

#BD3424 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD3424 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3424

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3424	#FFFFFF	#000000	##FFFFFF
##BD3424	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5321

Deuteranopia (green-blind)

#7F711D

Tritanopia (blue-blind)

#D00032

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3424;
/* rgb */ color: rgb(189, 52, 36);
/* oklch */ color: oklch(53.2% 0.176 30.4);

Tailwind

colors: {
  custom: {
    50: '#da7560',
    500: '#bd3424',
    950: '#000000',
  },
}

SCSS

$custom: #bd3424;
$custom-light: #da7560;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3424",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 36
  },
  "hsl": {
    "h": 6.275,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53234,
    "c": 0.17637,
    "h": 30.4
  },
  "luminance": 0.13402
}

Semantic roles & 50–950 ramp

primary

#BD3424

secondary

#70C3CC

accent

#D9EB3D

background

#FEF7F5

surface

#FDEDEA

border

#D5C8C6

text

#170905

muted

#857B79

Preview Lab

Preview with #BD3424

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →