#BD3423#BD3423

#BD3423 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.2% C 0.177 H 30.6°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD3423
RGB	rgb(189, 52, 35)
HSL	hsl(7, 69%, 44%)
HSV	hsv(7, 81%, 74%)
CMYK	cmyk(0%, 72.5%, 81.5%, 25.9%)
CIE-LAB	lab(43.36, 53.54, 42.00)
CIE-LCH	lch(43.36, 68.05, 38.12°)
OKLab	oklab(53.22% 0.1519 0.09)
OKLCH	oklch(53.22% 0.177 30.6)
XYZ	xyz(22.5203, 13.3997, 2.9904)
Luminance	0.1340 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3423 #23ACBD

analogous

#BD235F #BD3423 #BD8123

triadic

#BD3423 #23BD34 #3423BD

tetradic

#BD3423 #5FBD23 #23ACBD #8123BD

square

#BD3423 #5FBD23 #23ACBD #8123BD

split-complementary

#BD3423 #23BD81 #235FBD

monochromatic

#561810 #892619 #BD3423 #DC5241 #E58175

Accessibility & contrast

On white

5.71

#BD3423 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD3423 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3423

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3423	#FFFFFF	#000000	##FFFFFF
##BD3423	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D531F

Deuteranopia (green-blind)

#7F711C

Tritanopia (blue-blind)

#D00031

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3423;
/* rgb */ color: rgb(189, 52, 35);
/* oklch */ color: oklch(53.2% 0.177 30.6);

Tailwind

colors: {
  custom: {
    50: '#da7560',
    500: '#bd3423',
    950: '#000000',
  },
}

SCSS

$custom: #bd3423;
$custom-light: #da7560;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3423",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 35
  },
  "hsl": {
    "h": 6.623,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53224,
    "c": 0.17653,
    "h": 30.6
  },
  "luminance": 0.13396
}

Semantic roles & 50–950 ramp

primary

#BD3423

secondary

#6FC2CD

accent

#D8EC3C

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170905

muted

#857B79

Preview Lab

Preview with #BD3423

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →