#BD3421#BD3421

#BD3421 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.2% C 0.177 H 31.1°. Best body text is #FFFFFF at 5.71:1 contrast (WCAG AA passes).

Color values

HEX	#BD3421
RGB	rgb(189, 52, 33)
HSL	hsl(7, 70%, 44%)
HSV	hsv(7, 83%, 74%)
CMYK	cmyk(0%, 72.5%, 82.5%, 25.9%)
CIE-LAB	lab(43.34, 53.48, 43.01)
CIE-LCH	lch(43.34, 68.63, 38.81°)
OKLab	oklab(53.21% 0.1513 0.0915)
OKLCH	oklch(53.21% 0.177 31.1)
XYZ	xyz(22.4915, 13.3881, 2.8384)
Luminance	0.1338 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3421 #21AABD

analogous

#BD215C #BD3421 #BD8221

triadic

#BD3421 #21BD34 #3421BD

tetradic

#BD3421 #5CBD21 #21AABD #8221BD

square

#BD3421 #5CBD21 #21AABD #8221BD

split-complementary

#BD3421 #21BD82 #215CBD

monochromatic

#55170F #892618 #BD3421 #DD513E #E68072

Accessibility & contrast

On white

5.71

#BD3421 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD3421 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3421

5.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3421	#FFFFFF	#000000	##FFFFFF
##BD3421	1.00	5.71	3.68	5.71
#FFFFFF	5.71	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D531D

Deuteranopia (green-blind)

#7F711A

Tritanopia (blue-blind)

#D00031

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3421;
/* rgb */ color: rgb(189, 52, 33);
/* oklch */ color: oklch(53.2% 0.177 31.1);

Tailwind

colors: {
  custom: {
    50: '#da755f',
    500: '#bd3421',
    950: '#000000',
  },
}

SCSS

$custom: #bd3421;
$custom-light: #da755f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3421",
  "rgb": {
    "r": 189,
    "g": 52,
    "b": 33
  },
  "hsl": {
    "h": 7.308,
    "s": 70.27,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53206,
    "c": 0.17683,
    "h": 31.1
  },
  "luminance": 0.13385
}

Semantic roles & 50–950 ramp

primary

#BD3421

secondary

#6DC1CD

accent

#D7ED3B

background

#FEF7F5

surface

#FDEDE9

border

#D5C8C5

text

#170904

muted

#857B79

Preview Lab

Preview with #BD3421

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →