#BD3394#BD3394

#BD3394 is a mid, vivid pink. Relative luminance 0.153; OKLCH L 56.2% C 0.199 H 342.4°. Best body text is #FFFFFF at 5.17:1 contrast (WCAG AA passes).

Color values

HEX	#BD3394
RGB	rgb(189, 51, 148)
HSL	hsl(318, 58%, 47%)
HSV	hsv(318, 73%, 74%)
CMYK	cmyk(0%, 73%, 21.7%, 25.9%)
CIE-LAB	lab(46.08, 63.18, -22.41)
CIE-LCH	lch(46.08, 67.04, 340.47°)
OKLab	oklab(56.15% 0.1899 -0.0601)
OKLCH	oklch(56.15% 0.199 342.4)
XYZ	xyz(27.5163, 15.3274, 29.5206)
Luminance	0.1532 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3394 #33BD5C

analogous

#A133BD #BD3394 #BD334F

triadic

#BD3394 #94BD33 #3394BD

tetradic

#BD3394 #BDA133 #33BD5C #334FBD

square

#BD3394 #BDA133 #33BD5C #334FBD

split-complementary

#BD3394 #4FBD33 #33BDA1

monochromatic

#5D1949 #8D266E #BD3394 #D35BAF #E08BC6

Accessibility & contrast

On white

5.17

#BD3394 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.06

#BD3394 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3394

5.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3394	#FFFFFF	#000000	##FFFFFF
##BD3394	1.00	5.17	4.06	5.17
#FFFFFF	5.17	1.00	21.00	1.00
#000000	4.06	21.00	1.00	21.00
##FFFFFF	5.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405F97

Deuteranopia (green-blind)

#6B7591

Tritanopia (blue-blind)

#C9345F

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3394;
/* rgb */ color: rgb(189, 51, 148);
/* oklch */ color: oklch(56.2% 0.199 342.4);

Tailwind

colors: {
  custom: {
    50: '#d577b3',
    500: '#bd3394',
    950: '#000000',
  },
}

SCSS

$custom: #bd3394;
$custom-light: #d577b3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3394",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 148
  },
  "hsl": {
    "h": 317.826,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.56154,
    "c": 0.19915,
    "h": 342.4
  },
  "luminance": 0.15325
}

Semantic roles & 50–950 ramp

primary

#BD3394

secondary

#82CA97

accent

#E17547

background

#FDF7FB

surface

#FBEEF6

border

#D4C9D0

text

#150A11

muted

#837C80

Preview Lab

Preview with #BD3394

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →