#BD3391#BD3391

#BD3391 is a mid, vivid pink. Relative luminance 0.152; OKLCH L 56.0% C 0.197 H 343.6°. Best body text is #FFFFFF at 5.19:1 contrast (WCAG AA passes).

Color values

HEX	#BD3391
RGB	rgb(189, 51, 145)
HSL	hsl(319, 58%, 47%)
HSV	hsv(319, 73%, 74%)
CMYK	cmyk(0%, 73%, 23.3%, 25.9%)
CIE-LAB	lab(45.95, 62.79, -20.80)
CIE-LCH	lch(45.95, 66.14, 341.67°)
OKLab	oklab(56.02% 0.1893 -0.0556)
OKLCH	oklch(56.02% 0.197 343.6)
XYZ	xyz(27.2819, 15.2336, 28.2862)
Luminance	0.1523 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3391 #33BD5F

analogous

#A433BD #BD3391 #BD334C

triadic

#BD3391 #91BD33 #3391BD

tetradic

#BD3391 #BDA433 #33BD5F #334CBD

square

#BD3391 #BDA433 #33BD5F #334CBD

split-complementary

#BD3391 #4CBD33 #33BDA4

monochromatic

#5D1947 #8D266C #BD3391 #D35BAC #E08BC5

Accessibility & contrast

On white

5.19

#BD3391 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#BD3391 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3391

5.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3391	#FFFFFF	#000000	##FFFFFF
##BD3391	1.00	5.19	4.05	5.19
#FFFFFF	5.19	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425E94

Deuteranopia (green-blind)

#6C758E

Tritanopia (blue-blind)

#C9335E

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3391;
/* rgb */ color: rgb(189, 51, 145);
/* oklch */ color: oklch(56.0% 0.197 343.6);

Tailwind

colors: {
  custom: {
    50: '#d577b1',
    500: '#bd3391',
    950: '#000000',
  },
}

SCSS

$custom: #bd3391;
$custom-light: #d577b1;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3391",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 145
  },
  "hsl": {
    "h": 319.13,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.5602,
    "c": 0.19733,
    "h": 343.6
  },
  "luminance": 0.15231
}

Semantic roles & 50–950 ramp

primary

#BD3391

secondary

#82CA99

accent

#E17847

background

#FDF7FA

surface

#FBEEF5

border

#D4C9CF

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3391

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →