#BD3390#BD3390

#BD3390 is a mid, vivid pink. Relative luminance 0.152; OKLCH L 56.0% C 0.197 H 344.0°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#BD3390
RGB	rgb(189, 51, 144)
HSL	hsl(320, 58%, 47%)
HSV	hsv(320, 73%, 74%)
CMYK	cmyk(0%, 73%, 23.8%, 25.9%)
CIE-LAB	lab(45.91, 62.66, -20.26)
CIE-LCH	lch(45.91, 65.85, 342.08°)
OKLab	oklab(55.98% 0.1892 -0.0541)
OKLCH	oklch(55.98% 0.197 344)
XYZ	xyz(27.2052, 15.2029, 27.8819)
Luminance	0.1520 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3390 #33BD60

analogous

#A533BD #BD3390 #BD334B

triadic

#BD3390 #90BD33 #3390BD

tetradic

#BD3390 #BDA533 #33BD60 #334BBD

square

#BD3390 #BDA533 #33BD60 #334BBD

split-complementary

#BD3390 #4BBD33 #33BDA5

monochromatic

#5D1947 #8D266B #BD3390 #D35BAB #E08BC4

Accessibility & contrast

On white

5.20

#BD3390 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#BD3390 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3390

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3390	#FFFFFF	#000000	##FFFFFF
##BD3390	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425E93

Deuteranopia (green-blind)

#6D758D

Tritanopia (blue-blind)

#C9325D

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #bd3390;
/* rgb */ color: rgb(189, 51, 144);
/* oklch */ color: oklch(56.0% 0.197 344.0);

Tailwind

colors: {
  custom: {
    50: '#d577b0',
    500: '#bd3390',
    950: '#000000',
  },
}

SCSS

$custom: #bd3390;
$custom-light: #d577b0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3390",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 144
  },
  "hsl": {
    "h": 319.565,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.55976,
    "c": 0.19672,
    "h": 344
  },
  "luminance": 0.152
}

Semantic roles & 50–950 ramp

primary

#BD3390

secondary

#82CA99

accent

#E17947

background

#FDF7FA

surface

#FBEEF5

border

#D4C9CF

text

#150A10

muted

#837C7F

Preview Lab

Preview with #BD3390

Body copy rendered with the generated semantic roles for this colour.

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