#BD3381#BD3381

#BD3381 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.4% C 0.188 H 350.4°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD3381
RGB	rgb(189, 51, 129)
HSL	hsl(326, 58%, 47%)
HSV	hsv(326, 73%, 74%)
CMYK	cmyk(0%, 73%, 31.7%, 25.9%)
CIE-LAB	lab(45.32, 60.80, -12.05)
CIE-LCH	lch(45.32, 61.99, 348.79°)
OKLab	oklab(55.36% 0.1858 -0.0314)
OKLCH	oklch(55.36% 0.188 350.4)
XYZ	xyz(26.1340, 14.7745, 22.2401)
Luminance	0.1477 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3381 #33BD6F

analogous

#B433BD #BD3381 #BD333C

triadic

#BD3381 #81BD33 #3381BD

tetradic

#BD3381 #BDB433 #33BD6F #333CBD

square

#BD3381 #BDB433 #33BD6F #333CBD

split-complementary

#BD3381 #3CBD33 #33BDB4

monochromatic

#5D193F #8D2660 #BD3381 #D35B9E #E08BBB

Accessibility & contrast

On white

5.31

#BD3381 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD3381 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3381

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3381	#FFFFFF	#000000	##FFFFFF
##BD3381	1.00	5.31	3.95	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#495C83

Deuteranopia (green-blind)

#71747E

Tritanopia (blue-blind)

#CB2A56

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3381;
/* rgb */ color: rgb(189, 51, 129);
/* oklch */ color: oklch(55.4% 0.188 350.4);

Tailwind

colors: {
  custom: {
    50: '#d577a5',
    500: '#bd3381',
    950: '#000000',
  },
}

SCSS

$custom: #bd3381;
$custom-light: #d577a5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3381",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 129
  },
  "hsl": {
    "h": 326.087,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.55356,
    "c": 0.18844,
    "h": 350.4
  },
  "luminance": 0.14771
}

Semantic roles & 50–950 ramp

primary

#BD3381

secondary

#82CAA1

accent

#E18A47

background

#FDF7FA

surface

#FBEEF4

border

#D4C9CE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #BD3381

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →