#BD3378#BD3378

#BD3378 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 55.0% C 0.184 H 354.5°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#BD3378
RGB	rgb(189, 51, 120)
HSL	hsl(330, 58%, 47%)
HSV	hsv(330, 73%, 74%)
CMYK	cmyk(0%, 73%, 36.5%, 25.9%)
CIE-LAB	lab(45.01, 59.79, -7.02)
CIE-LCH	lch(45.01, 60.20, 353.30°)
OKLab	oklab(55.02% 0.1834 -0.0178)
OKLCH	oklch(55.02% 0.184 354.5)
XYZ	xyz(25.5619, 14.5456, 19.2271)
Luminance	0.1454 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3378 #33BD78

analogous

#BD33BD #BD3378 #BD3333

triadic

#BD3378 #78BD33 #3378BD

tetradic

#BD3378 #BDBD33 #33BD78 #3333BD

square

#BD3378 #BDBD33 #33BD78 #3333BD

split-complementary

#BD3378 #33BD33 #33BDBD

monochromatic

#5D193B #8D2659 #BD3378 #D35B97 #E08BB5

Accessibility & contrast

On white

5.37

#BD3378 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#BD3378 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3378

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3378	#FFFFFF	#000000	##FFFFFF
##BD3378	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5A7A

Deuteranopia (green-blind)

#737475

Tritanopia (blue-blind)

#CC2551

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3378;
/* rgb */ color: rgb(189, 51, 120);
/* oklch */ color: oklch(55.0% 0.184 354.5);

Tailwind

colors: {
  custom: {
    50: '#d6779e',
    500: '#bd3378',
    950: '#000000',
  },
}

SCSS

$custom: #bd3378;
$custom-light: #d6779e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3378",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 120
  },
  "hsl": {
    "h": 330,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.55018,
    "c": 0.18421,
    "h": 354.5
  },
  "luminance": 0.14543
}

Semantic roles & 50–950 ramp

primary

#BD3378

secondary

#82CAA6

accent

#E19447

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →