#BD3377#BD3377

#BD3377 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 55.0% C 0.184 H 354.9°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BD3377
RGB	rgb(189, 51, 119)
HSL	hsl(330, 58%, 47%)
HSV	hsv(330, 73%, 74%)
CMYK	cmyk(0%, 73%, 37%, 25.9%)
CIE-LAB	lab(44.97, 59.68, -6.46)
CIE-LCH	lch(44.97, 60.03, 353.82°)
OKLab	oklab(54.98% 0.1831 -0.0163)
OKLCH	oklch(54.98% 0.184 354.9)
XYZ	xyz(25.5015, 14.5215, 18.9092)
Luminance	0.1452 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3377 #33BD79

analogous

#BD33BC #BD3377 #BD3433

triadic

#BD3377 #77BD33 #3377BD

tetradic

#BD3377 #BCBD33 #33BD79 #3433BD

square

#BD3377 #BCBD33 #33BD79 #3433BD

split-complementary

#BD3377 #33BD34 #33BCBD

monochromatic

#5D193A #8D2659 #BD3377 #D35B96 #E08BB5

Accessibility & contrast

On white

5.38

#BD3377 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BD3377 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3377

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3377	#FFFFFF	#000000	##FFFFFF
##BD3377	1.00	5.38	3.90	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5A79

Deuteranopia (green-blind)

#747474

Tritanopia (blue-blind)

#CC2551

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3377;
/* rgb */ color: rgb(189, 51, 119);
/* oklch */ color: oklch(55.0% 0.184 354.9);

Tailwind

colors: {
  custom: {
    50: '#d6779e',
    500: '#bd3377',
    950: '#000000',
  },
}

SCSS

$custom: #bd3377;
$custom-light: #d6779e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3377",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 119
  },
  "hsl": {
    "h": 330.435,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54983,
    "c": 0.18378,
    "h": 354.9
  },
  "luminance": 0.14518
}

Semantic roles & 50–950 ramp

primary

#BD3377

secondary

#82CAA6

accent

#E19547

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3377

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →