#BD3374#BD3374

#BD3374 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.9% C 0.183 H 356.3°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX#BD3374
RGBrgb(189, 51, 116)
HSLhsl(332, 58%, 47%)
HSVhsv(332, 73%, 74%)
CMYKcmyk(0%, 73%, 38.6%, 25.9%)
CIE-LABlab(44.87, 59.36, -4.76)
CIE-LCHlch(44.87, 59.55, 355.41°)
OKLaboklab(54.88% 0.1822 -0.0118)
OKLCHoklch(54.88% 0.183 356.3)
XYZxyz(25.3242, 14.4505, 17.9753)
Luminance0.1445 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3374 #33BD7C
analogous
#BD33B9 #BD3374 #BD3733
triadic
#BD3374 #74BD33 #3374BD
tetradic
#BD3374 #B9BD33 #33BD7C #3733BD
square
#BD3374 #B9BD33 #33BD7C #3733BD
split-complementary
#BD3374 #33BD37 #33B9BD
monochromatic
#5D1939 #8D2656 #BD3374 #D35B93 #E08BB3

Accessibility & contrast

On white

5.40
#BD3374 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.89
#BD3374 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3374
5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3374#FFFFFF#000000##FFFFFF
##BD33741.005.403.895.40
#FFFFFF5.401.0021.001.00
#0000003.8921.001.0021.00
##FFFFFF5.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4E5A76
Deuteranopia (green-blind)
#747471
Tritanopia (blue-blind)
#CC234F
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #bd3374;
/* rgb */ color: rgb(189, 51, 116);
/* oklch */ color: oklch(54.9% 0.183 356.3);
Tailwind
colors: {
  custom: {
    50: '#d6769b',
    500: '#bd3374',
    950: '#000000',
  },
}
SCSS
$custom: #bd3374;
$custom-light: #d6769b;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3374",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 116
  },
  "hsl": {
    "h": 331.739,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54877,
    "c": 0.18253,
    "h": 356.3
  },
  "luminance": 0.14447
}

Semantic roles & 50–950 ramp

primary
#BD3374
secondary
#82CAA8
accent
#E19847
background
#FDF7F9
surface
#FBEEF2
border
#D4C9CC
text
#15090E
muted
#837B7E

Preview Lab

Preview with #BD3374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3374 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva