#BD3374#BD3374

#BD3374 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.9% C 0.183 H 356.3°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BD3374
RGB	rgb(189, 51, 116)
HSL	hsl(332, 58%, 47%)
HSV	hsv(332, 73%, 74%)
CMYK	cmyk(0%, 73%, 38.6%, 25.9%)
CIE-LAB	lab(44.87, 59.36, -4.76)
CIE-LCH	lch(44.87, 59.55, 355.41°)
OKLab	oklab(54.88% 0.1822 -0.0118)
OKLCH	oklch(54.88% 0.183 356.3)
XYZ	xyz(25.3242, 14.4505, 17.9753)
Luminance	0.1445 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3374 #33BD7C

analogous

#BD33B9 #BD3374 #BD3733

triadic

#BD3374 #74BD33 #3374BD

tetradic

#BD3374 #B9BD33 #33BD7C #3733BD

square

#BD3374 #B9BD33 #33BD7C #3733BD

split-complementary

#BD3374 #33BD37 #33B9BD

monochromatic

#5D1939 #8D2656 #BD3374 #D35B93 #E08BB3

Accessibility & contrast

On white

5.40

#BD3374 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3374 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3374

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3374	#FFFFFF	#000000	##FFFFFF
##BD3374	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5A76

Deuteranopia (green-blind)

#747471

Tritanopia (blue-blind)

#CC234F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3374;
/* rgb */ color: rgb(189, 51, 116);
/* oklch */ color: oklch(54.9% 0.183 356.3);

Tailwind

colors: {
  custom: {
    50: '#d6769b',
    500: '#bd3374',
    950: '#000000',
  },
}

SCSS

$custom: #bd3374;
$custom-light: #d6769b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3374",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 116
  },
  "hsl": {
    "h": 331.739,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54877,
    "c": 0.18253,
    "h": 356.3
  },
  "luminance": 0.14447
}

Semantic roles & 50–950 ramp

primary

#BD3374

secondary

#82CAA8

accent

#E19847

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →