#BD3354#BD3354

#BD3354 is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.9% C 0.174 H 11.5°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#BD3354
RGB	rgb(189, 51, 84)
HSL	hsl(346, 58%, 47%)
HSV	hsv(346, 73%, 74%)
CMYK	cmyk(0%, 73%, 55.6%, 25.9%)
CIE-LAB	lab(43.99, 56.46, 13.79)
CIE-LCH	lch(43.99, 58.12, 13.72°)
OKLab	oklab(53.94% 0.1708 0.0347)
OKLCH	oklch(53.94% 0.174 11.5)
XYZ	xyz(23.7726, 13.8299, 9.8034)
Luminance	0.1383 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3354 #33BD9C

analogous

#BD3399 #BD3354 #BD5733

triadic

#BD3354 #54BD33 #3354BD

tetradic

#BD3354 #99BD33 #33BD9C #5733BD

square

#BD3354 #99BD33 #33BD9C #5733BD

split-complementary

#BD3354 #33BD57 #3399BD

monochromatic

#5D1929 #8D263F #BD3354 #D35B77 #E08B9F

Accessibility & contrast

On white

5.58

#BD3354 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#BD3354 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3354

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3354	#FFFFFF	#000000	##FFFFFF
##BD3354	1.00	5.58	3.77	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#565654

Deuteranopia (green-blind)

#7A7251

Tritanopia (blue-blind)

#CE0D41

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3354;
/* rgb */ color: rgb(189, 51, 84);
/* oklch */ color: oklch(53.9% 0.174 11.5);

Tailwind

colors: {
  custom: {
    50: '#d77683',
    500: '#bd3354',
    950: '#000000',
  },
}

SCSS

$custom: #bd3354;
$custom-light: #d77683;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3354",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 84
  },
  "hsl": {
    "h": 345.652,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53936,
    "c": 0.1743,
    "h": 11.5
  },
  "luminance": 0.13827
}

Semantic roles & 50–950 ramp

primary

#BD3354

secondary

#82CAB9

accent

#E1BC47

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD3354

Body copy rendered with the generated semantic roles for this colour.

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