#BD3349#BD3349

#BD3349 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.174 H 16.5°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#BD3349
RGB	rgb(189, 51, 73)
HSL	hsl(350, 58%, 47%)
HSV	hsv(350, 73%, 74%)
CMYK	cmyk(0%, 73%, 61.4%, 25.9%)
CIE-LAB	lab(43.76, 55.69, 20.29)
CIE-LCH	lch(43.76, 59.27, 20.02°)
OKLab	oklab(53.69% 0.1665 0.0494)
OKLCH	oklch(53.69% 0.174 16.5)
XYZ	xyz(23.3751, 13.6709, 7.7099)
Luminance	0.1367 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3349 #33BDA7

analogous

#BD338E #BD3349 #BD6233

triadic

#BD3349 #49BD33 #3349BD

tetradic

#BD3349 #8EBD33 #33BDA7 #6233BD

square

#BD3349 #8EBD33 #33BDA7 #6233BD

split-complementary

#BD3349 #33BD62 #338EBD

monochromatic

#5D1924 #8D2636 #BD3349 #D35B6E #E08B98

Accessibility & contrast

On white

5.62

#BD3349 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD3349 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3349

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3349	#FFFFFF	#000000	##FFFFFF
##BD3349	1.00	5.62	3.73	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#585549

Deuteranopia (green-blind)

#7C7245

Tritanopia (blue-blind)

#CF023C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3349;
/* rgb */ color: rgb(189, 51, 73);
/* oklch */ color: oklch(53.7% 0.174 16.5);

Tailwind

colors: {
  custom: {
    50: '#d8757b',
    500: '#bd3349',
    950: '#000000',
  },
}

SCSS

$custom: #bd3349;
$custom-light: #d8757b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3349",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 73
  },
  "hsl": {
    "h": 350.435,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.5369,
    "c": 0.17366,
    "h": 16.5
  },
  "luminance": 0.13668
}

Semantic roles & 50–950 ramp

primary

#BD3349

secondary

#82CABE

accent

#E1C847

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD3349

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →