#BD3344#BD3344

#BD3344 is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.6% C 0.174 H 18.7°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD3344
RGB	rgb(189, 51, 68)
HSL	hsl(353, 58%, 47%)
HSV	hsv(353, 73%, 74%)
CMYK	cmyk(0%, 73%, 64%, 25.9%)
CIE-LAB	lab(43.66, 55.38, 23.24)
CIE-LCH	lch(43.66, 60.06, 22.77°)
OKLab	oklab(53.59% 0.1645 0.0557)
OKLCH	oklch(53.59% 0.174 18.7)
XYZ	xyz(23.2159, 13.6072, 6.8717)
Luminance	0.1360 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3344 #33BDAC

analogous

#BD3389 #BD3344 #BD6733

triadic

#BD3344 #44BD33 #3344BD

tetradic

#BD3344 #89BD33 #33BDAC #6733BD

square

#BD3344 #89BD33 #33BDAC #6733BD

split-complementary

#BD3344 #33BD67 #3389BD

monochromatic

#5D1921 #8D2633 #BD3344 #D35B69 #E08B95

Accessibility & contrast

On white

5.64

#BD3344 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD3344 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3344

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3344	#FFFFFF	#000000	##FFFFFF
##BD3344	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595544

Deuteranopia (green-blind)

#7C7240

Tritanopia (blue-blind)

#CF003A

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3344;
/* rgb */ color: rgb(189, 51, 68);
/* oklch */ color: oklch(53.6% 0.174 18.7);

Tailwind

colors: {
  custom: {
    50: '#d87577',
    500: '#bd3344',
    950: '#000000',
  },
}

SCSS

$custom: #bd3344;
$custom-light: #d87577;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3344",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 68
  },
  "hsl": {
    "h": 352.609,
    "s": 57.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53591,
    "c": 0.17371,
    "h": 18.7
  },
  "luminance": 0.13604
}

Semantic roles & 50–950 ramp

primary

#BD3344

secondary

#82CAC1

accent

#E1CE47

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3344

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →