#BD3331#BD3331

#BD3331 is a mid, vivid red. Relative luminance 0.134; OKLCH L 53.3% C 0.175 H 26.1°. Best body text is #FFFFFF at 5.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD3331
RGB	rgb(189, 51, 49)
HSL	hsl(1, 59%, 47%)
HSV	hsv(1, 74%, 74%)
CMYK	cmyk(0%, 73%, 74.1%, 25.9%)
CIE-LAB	lab(43.38, 54.40, 34.28)
CIE-LCH	lch(43.38, 64.30, 32.22°)
OKLab	oklab(53.29% 0.1574 0.0772)
OKLCH	oklch(53.29% 0.175 26.1)
XYZ	xyz(22.7271, 13.4117, 4.2972)
Luminance	0.1341 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3331 #31BBBD

analogous

#BD3175 #BD3331 #BD7931

triadic

#BD3331 #31BD33 #3331BD

tetradic

#BD3331 #75BD31 #31BBBD #7931BD

square

#BD3331 #75BD31 #31BBBD #7931BD

split-complementary

#BD3331 #31BD79 #3175BD

monochromatic

#5C1918 #8C2624 #BD3331 #D45958 #E08988

Accessibility & contrast

On white

5.70

#BD3331 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.68

#BD3331 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3331

5.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3331	#FFFFFF	#000000	##FFFFFF
##BD3331	1.00	5.70	3.68	5.70
#FFFFFF	5.70	1.00	21.00	1.00
#000000	3.68	21.00	1.00	21.00
##FFFFFF	5.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C532F

Deuteranopia (green-blind)

#7E712C

Tritanopia (blue-blind)

#D00034

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #bd3331;
/* rgb */ color: rgb(189, 51, 49);
/* oklch */ color: oklch(53.3% 0.175 26.1);

Tailwind

colors: {
  custom: {
    50: '#d97569',
    500: '#bd3331',
    950: '#000000',
  },
}

SCSS

$custom: #bd3331;
$custom-light: #d97569;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3331",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 49
  },
  "hsl": {
    "h": 0.857,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53285,
    "c": 0.17534,
    "h": 26.1
  },
  "luminance": 0.13408
}

Semantic roles & 50–950 ramp

primary

#BD3331

secondary

#80C9CA

accent

#E0E246

background

#FEF7F6

surface

#FDEDEB

border

#D5C8C6

text

#160906

muted

#847B7A

Preview Lab

Preview with #BD3331

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →