#BD3327#BD3327

#BD3327 is a mid, vivid red. Relative luminance 0.133; OKLCH L 53.2% C 0.177 H 29.3°. Best body text is #FFFFFF at 5.73:1 contrast (WCAG AA passes).

Color values

HEX#BD3327
RGBrgb(189, 51, 39)
HSLhsl(5, 66%, 45%)
HSVhsv(5, 79%, 74%)
CMYKcmyk(0%, 73%, 79.4%, 25.9%)
CIE-LABlab(43.27, 54.03, 39.79)
CIE-LCHlch(43.27, 67.09, 36.37°)
OKLaboklab(53.17% 0.1542 0.0864)
OKLCHoklch(53.17% 0.177 29.3)
XYZxyz(22.5390, 13.3365, 3.3065)
Luminance0.1333 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3327 #27B1BD
analogous
#BD2766 #BD3327 #BD7E27
triadic
#BD3327 #27BD33 #3327BD
tetradic
#BD3327 #66BD27 #27B1BD #7E27BD
square
#BD3327 #66BD27 #27B1BD #7E27BD
split-complementary
#BD3327 #27BD7E #2766BD
monochromatic
#581812 #8A251D #BD3327 #D95448 #E4837B

Accessibility & contrast

On white

5.73
#BD3327 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.67
#BD3327 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3327
5.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3327#FFFFFF#000000##FFFFFF
##BD33271.005.733.675.73
#FFFFFF5.731.0021.001.00
#0000003.6721.001.0021.00
##FFFFFF5.731.0021.001.00

Color blindness preview

Protanopia (red-blind)
#5C5324
Deuteranopia (green-blind)
#7F7121
Tritanopia (blue-blind)
#D00032
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #bd3327;
/* rgb */ color: rgb(189, 51, 39);
/* oklch */ color: oklch(53.2% 0.177 29.3);
Tailwind
colors: {
  custom: {
    50: '#da7562',
    500: '#bd3327',
    950: '#000000',
  },
}
SCSS
$custom: #bd3327;
$custom-light: #da7562;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3327",
  "rgb": {
    "r": 189,
    "g": 51,
    "b": 39
  },
  "hsl": {
    "h": 4.8,
    "s": 65.789,
    "l": 44.706
  },
  "oklch": {
    "l": 0.53166,
    "c": 0.17675,
    "h": 29.3
  },
  "luminance": 0.13333
}

Semantic roles & 50–950 ramp

primary
#BD3327
secondary
#74C5CC
accent
#DBE93F
background
#FEF7F5
surface
#FDEDEA
border
#D5C8C6
text
#170905
muted
#857B79

Preview Lab

Preview with #BD3327

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3327 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva