#BD327A#BD327A

#BD327A is a mid, vivid pink. Relative luminance 0.145; OKLCH L 55.0% C 0.186 H 353.4°. Best body text is #FFFFFF at 5.38:1 contrast (WCAG AA passes).

Color values

HEX	#BD327A
RGB	rgb(189, 50, 122)
HSL	hsl(329, 58%, 47%)
HSV	hsv(329, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 35.4%, 25.9%)
CIE-LAB	lab(44.95, 60.35, -8.33)
CIE-LCH	lch(44.95, 60.92, 352.14°)
OKLab	oklab(55% 0.185 -0.0213)
OKLCH	oklch(55% 0.186 353.4)
XYZ	xyz(25.6413, 14.5082, 19.8587)
Luminance	0.1451 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD327A #32BD75

analogous

#BB32BD #BD327A #BD3234

triadic

#BD327A #7ABD32 #327ABD

tetradic

#BD327A #BDBB32 #32BD75 #3234BD

square

#BD327A #BDBB32 #32BD75 #3234BD

split-complementary

#BD327A #34BD32 #32BDBB

monochromatic

#5C183C #8D255B #BD327A #D35998 #E089B6

Accessibility & contrast

On white

5.38

#BD327A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#BD327A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD327A

5.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD327A	#FFFFFF	#000000	##FFFFFF
##BD327A	1.00	5.38	3.90	5.38
#FFFFFF	5.38	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5A7C

Deuteranopia (green-blind)

#737477

Tritanopia (blue-blind)

#CC2552

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd327a;
/* rgb */ color: rgb(189, 50, 122);
/* oklch */ color: oklch(55.0% 0.186 353.4);

Tailwind

colors: {
  custom: {
    50: '#d676a0',
    500: '#bd327a',
    950: '#000000',
  },
}

SCSS

$custom: #bd327a;
$custom-light: #d676a0;
$custom-dark: #000000;

JSON

{
  "hex": "#bd327a",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 122
  },
  "hsl": {
    "h": 328.921,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.55003,
    "c": 0.18622,
    "h": 353.4
  },
  "luminance": 0.14505
}

Semantic roles & 50–950 ramp

primary

#BD327A

secondary

#81CAA4

accent

#E19146

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD327A

Body copy rendered with the generated semantic roles for this colour.

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