#BD3278#BD3278

#BD3278 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 54.9% C 0.185 H 354.3°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BD3278
RGB	rgb(189, 50, 120)
HSL	hsl(330, 58%, 47%)
HSV	hsv(330, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 36.5%, 25.9%)
CIE-LAB	lab(44.88, 60.13, -7.20)
CIE-LCH	lch(44.88, 60.56, 353.17°)
OKLab	oklab(54.93% 0.1844 -0.0183)
OKLCH	oklch(54.93% 0.185 354.3)
XYZ	xyz(25.5187, 14.4592, 19.2127)
Luminance	0.1446 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3278 #32BD77

analogous

#BD32BD #BD3278 #BD3233

triadic

#BD3278 #78BD32 #3278BD

tetradic

#BD3278 #BDBD32 #32BD77 #3233BD

square

#BD3278 #BDBD32 #32BD77 #3233BD

split-complementary

#BD3278 #33BD32 #32BDBD

monochromatic

#5C183B #8D2559 #BD3278 #D35997 #E089B5

Accessibility & contrast

On white

5.40

#BD3278 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3278 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3278

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3278	#FFFFFF	#000000	##FFFFFF
##BD3278	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5A7A

Deuteranopia (green-blind)

#737375

Tritanopia (blue-blind)

#CC2451

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3278;
/* rgb */ color: rgb(189, 50, 120);
/* oklch */ color: oklch(54.9% 0.185 354.3);

Tailwind

colors: {
  custom: {
    50: '#d6769e',
    500: '#bd3278',
    950: '#000000',
  },
}

SCSS

$custom: #bd3278;
$custom-light: #d6769e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3278",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 120
  },
  "hsl": {
    "h": 329.784,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.5493,
    "c": 0.18532,
    "h": 354.3
  },
  "luminance": 0.14456
}

Semantic roles & 50–950 ramp

primary

#BD3278

secondary

#81CAA5

accent

#E19346

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3278

Body copy rendered with the generated semantic roles for this colour.

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