#BD3277#BD3277

#BD3277 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.9% C 0.185 H 354.8°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#BD3277
RGB	rgb(189, 50, 119)
HSL	hsl(330, 58%, 47%)
HSV	hsv(330, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 37%, 25.9%)
CIE-LAB	lab(44.85, 60.02, -6.64)
CIE-LCH	lch(44.85, 60.38, 353.69°)
OKLab	oklab(54.89% 0.1841 -0.0168)
OKLCH	oklch(54.89% 0.185 354.8)
XYZ	xyz(25.4583, 14.4350, 18.8948)
Luminance	0.1443 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3277 #32BD78

analogous

#BD32BD #BD3277 #BD3332

triadic

#BD3277 #77BD32 #3277BD

tetradic

#BD3277 #BDBD32 #32BD78 #3332BD

square

#BD3277 #BDBD32 #32BD78 #3332BD

split-complementary

#BD3277 #32BD33 #32BDBD

monochromatic

#5C183A #8D2559 #BD3277 #D35996 #E089B4

Accessibility & contrast

On white

5.40

#BD3277 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#BD3277 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3277

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3277	#FFFFFF	#000000	##FFFFFF
##BD3277	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5A79

Deuteranopia (green-blind)

#737374

Tritanopia (blue-blind)

#CC2350

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3277;
/* rgb */ color: rgb(189, 50, 119);
/* oklch */ color: oklch(54.9% 0.185 354.8);

Tailwind

colors: {
  custom: {
    50: '#d6769e',
    500: '#bd3277',
    950: '#000000',
  },
}

SCSS

$custom: #bd3277;
$custom-light: #d6769e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3277",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 119
  },
  "hsl": {
    "h": 330.216,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.54894,
    "c": 0.18489,
    "h": 354.8
  },
  "luminance": 0.14432
}

Semantic roles & 50–950 ramp

primary

#BD3277

secondary

#81CAA6

accent

#E19446

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3277

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →