#BD3277#BD3277

#BD3277 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.9% C 0.185 H 354.8°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX#BD3277
RGBrgb(189, 50, 119)
HSLhsl(330, 58%, 47%)
HSVhsv(330, 74%, 74%)
CMYKcmyk(0%, 73.5%, 37%, 25.9%)
CIE-LABlab(44.85, 60.02, -6.64)
CIE-LCHlch(44.85, 60.38, 353.69°)
OKLaboklab(54.89% 0.1841 -0.0168)
OKLCHoklch(54.89% 0.185 354.8)
XYZxyz(25.4583, 14.4350, 18.8948)
Luminance0.1443 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3277 #32BD78
analogous
#BD32BD #BD3277 #BD3332
triadic
#BD3277 #77BD32 #3277BD
tetradic
#BD3277 #BDBD32 #32BD78 #3332BD
square
#BD3277 #BDBD32 #32BD78 #3332BD
split-complementary
#BD3277 #32BD33 #32BDBD
monochromatic
#5C183A #8D2559 #BD3277 #D35996 #E089B4

Accessibility & contrast

On white

5.40
#BD3277 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.89
#BD3277 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3277
5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3277#FFFFFF#000000##FFFFFF
##BD32771.005.403.895.40
#FFFFFF5.401.0021.001.00
#0000003.8921.001.0021.00
##FFFFFF5.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4D5A79
Deuteranopia (green-blind)
#737374
Tritanopia (blue-blind)
#CC2350
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #bd3277;
/* rgb */ color: rgb(189, 50, 119);
/* oklch */ color: oklch(54.9% 0.185 354.8);
Tailwind
colors: {
  custom: {
    50: '#d6769e',
    500: '#bd3277',
    950: '#000000',
  },
}
SCSS
$custom: #bd3277;
$custom-light: #d6769e;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3277",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 119
  },
  "hsl": {
    "h": 330.216,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.54894,
    "c": 0.18489,
    "h": 354.8
  },
  "luminance": 0.14432
}

Semantic roles & 50–950 ramp

primary
#BD3277
secondary
#81CAA6
accent
#E19446
background
#FDF7F9
surface
#FBEEF2
border
#D4C9CC
text
#15090E
muted
#837B7E

Preview Lab

Preview with #BD3277

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3277 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva