#BD3274#BD3274

#BD3274 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.8% C 0.184 H 356.2°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3274
RGB	rgb(189, 50, 116)
HSL	hsl(332, 58%, 47%)
HSV	hsv(332, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 38.6%, 25.9%)
CIE-LAB	lab(44.75, 59.70, -4.94)
CIE-LCH	lch(44.75, 59.90, 355.27°)
OKLab	oklab(54.79% 0.1832 -0.0123)
OKLCH	oklch(54.79% 0.184 356.2)
XYZ	xyz(25.2810, 14.3641, 17.9609)
Luminance	0.1436 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3274 #32BD7B

analogous

#BD32BA #BD3274 #BD3632

triadic

#BD3274 #74BD32 #3274BD

tetradic

#BD3274 #BABD32 #32BD7B #3632BD

square

#BD3274 #BABD32 #32BD7B #3632BD

split-complementary

#BD3274 #32BD36 #32BABD

monochromatic

#5C1839 #8D2556 #BD3274 #D35993 #E089B3

Accessibility & contrast

On white

5.42

#BD3274 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3274 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3274

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3274	#FFFFFF	#000000	##FFFFFF
##BD3274	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5976

Deuteranopia (green-blind)

#747371

Tritanopia (blue-blind)

#CC214F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3274;
/* rgb */ color: rgb(189, 50, 116);
/* oklch */ color: oklch(54.8% 0.184 356.2);

Tailwind

colors: {
  custom: {
    50: '#d6769c',
    500: '#bd3274',
    950: '#000000',
  },
}

SCSS

$custom: #bd3274;
$custom-light: #d6769c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3274",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 116
  },
  "hsl": {
    "h": 331.511,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.54788,
    "c": 0.18365,
    "h": 356.2
  },
  "luminance": 0.14361
}

Semantic roles & 50–950 ramp

primary

#BD3274

secondary

#81CAA7

accent

#E19846

background

#FDF7F9

surface

#FBEEF2

border

#D4C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #BD3274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →