#BD3274#BD3274

#BD3274 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.8% C 0.184 H 356.2°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX#BD3274
RGBrgb(189, 50, 116)
HSLhsl(332, 58%, 47%)
HSVhsv(332, 74%, 74%)
CMYKcmyk(0%, 73.5%, 38.6%, 25.9%)
CIE-LABlab(44.75, 59.70, -4.94)
CIE-LCHlch(44.75, 59.90, 355.27°)
OKLaboklab(54.79% 0.1832 -0.0123)
OKLCHoklch(54.79% 0.184 356.2)
XYZxyz(25.2810, 14.3641, 17.9609)
Luminance0.1436 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3274 #32BD7B
analogous
#BD32BA #BD3274 #BD3632
triadic
#BD3274 #74BD32 #3274BD
tetradic
#BD3274 #BABD32 #32BD7B #3632BD
square
#BD3274 #BABD32 #32BD7B #3632BD
split-complementary
#BD3274 #32BD36 #32BABD
monochromatic
#5C1839 #8D2556 #BD3274 #D35993 #E089B3

Accessibility & contrast

On white

5.42
#BD3274 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.87
#BD3274 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3274
5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3274#FFFFFF#000000##FFFFFF
##BD32741.005.423.875.42
#FFFFFF5.421.0021.001.00
#0000003.8721.001.0021.00
##FFFFFF5.421.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4E5976
Deuteranopia (green-blind)
#747371
Tritanopia (blue-blind)
#CC214F
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #bd3274;
/* rgb */ color: rgb(189, 50, 116);
/* oklch */ color: oklch(54.8% 0.184 356.2);
Tailwind
colors: {
  custom: {
    50: '#d6769c',
    500: '#bd3274',
    950: '#000000',
  },
}
SCSS
$custom: #bd3274;
$custom-light: #d6769c;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3274",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 116
  },
  "hsl": {
    "h": 331.511,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.54788,
    "c": 0.18365,
    "h": 356.2
  },
  "luminance": 0.14361
}

Semantic roles & 50–950 ramp

primary
#BD3274
secondary
#81CAA7
accent
#E19846
background
#FDF7F9
surface
#FBEEF2
border
#D4C9CC
text
#15090E
muted
#837B7E

Preview Lab

Preview with #BD3274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3274 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva