#BD3261#BD3261

#BD3261 is a mid, vivid pink. Relative luminance 0.140; OKLCH L 54.2% C 0.178 H 5.1°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#BD3261
RGB	rgb(189, 50, 97)
HSL	hsl(340, 58%, 47%)
HSV	hsv(340, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 48.7%, 25.9%)
CIE-LAB	lab(44.18, 57.87, 5.99)
CIE-LCH	lch(44.18, 58.18, 5.91°)
OKLab	oklab(54.19% 0.1769 0.0158)
OKLCH	oklch(54.19% 0.178 5.1)
XYZ	xyz(24.2866, 13.9663, 12.7238)
Luminance	0.1396 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3261 #32BD8E

analogous

#BD32A7 #BD3261 #BD4832

triadic

#BD3261 #61BD32 #3261BD

tetradic

#BD3261 #A7BD32 #32BD8E #4832BD

square

#BD3261 #A7BD32 #32BD8E #4832BD

split-complementary

#BD3261 #32BD48 #32A7BD

monochromatic

#5C182F #8D2548 #BD3261 #D35982 #E089A7

Accessibility & contrast

On white

5.54

#BD3261 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#BD3261 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3261

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3261	#FFFFFF	#000000	##FFFFFF
##BD3261	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535762

Deuteranopia (green-blind)

#78725E

Tritanopia (blue-blind)

#CE1546

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd3261;
/* rgb */ color: rgb(189, 50, 97);
/* oklch */ color: oklch(54.2% 0.178 5.1);

Tailwind

colors: {
  custom: {
    50: '#d7758d',
    500: '#bd3261',
    950: '#000000',
  },
}

SCSS

$custom: #bd3261;
$custom-light: #d7758d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3261",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 97
  },
  "hsl": {
    "h": 339.712,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.54186,
    "c": 0.17756,
    "h": 5.1
  },
  "luminance": 0.13963
}

Semantic roles & 50–950 ramp

primary

#BD3261

secondary

#81CAB1

accent

#E1AD46

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#15090C

muted

#837B7D

Preview Lab

Preview with #BD3261

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →