#BD324E#BD324E

#BD324E is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.7% C 0.175 H 14.0°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD324E
RGB	rgb(189, 50, 78)
HSL	hsl(348, 58%, 47%)
HSV	hsv(348, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 58.7%, 25.9%)
CIE-LAB	lab(43.73, 56.37, 17.16)
CIE-LCH	lch(43.73, 58.93, 16.93°)
OKLab	oklab(53.7% 0.1696 0.0424)
OKLCH	oklch(53.7% 0.175 14)
XYZ	xyz(23.5043, 13.6534, 8.6040)
Luminance	0.1365 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD324E #32BDA1

analogous

#BD3294 #BD324E #BD5C32

triadic

#BD324E #4EBD32 #324EBD

tetradic

#BD324E #94BD32 #32BDA1 #5C32BD

square

#BD324E #94BD32 #32BDA1 #5C32BD

split-complementary

#BD324E #32BD5C #3294BD

monochromatic

#5C1826 #8D253A #BD324E #D35972 #E0899B

Accessibility & contrast

On white

5.63

#BD324E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#BD324E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD324E

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD324E	#FFFFFF	#000000	##FFFFFF
##BD324E	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#57554E

Deuteranopia (green-blind)

#7B724A

Tritanopia (blue-blind)

#CF033E

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd324e;
/* rgb */ color: rgb(189, 50, 78);
/* oklch */ color: oklch(53.7% 0.175 14.0);

Tailwind

colors: {
  custom: {
    50: '#d8757f',
    500: '#bd324e',
    950: '#000000',
  },
}

SCSS

$custom: #bd324e;
$custom-light: #d8757f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd324e",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 78
  },
  "hsl": {
    "h": 347.914,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.53703,
    "c": 0.17482,
    "h": 14
  },
  "luminance": 0.1365
}

Semantic roles & 50–950 ramp

primary

#BD324E

secondary

#81CABB

accent

#E1C246

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#16090A

muted

#847B7C

Preview Lab

Preview with #BD324E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →