#BD324B#BD324B

#BD324B is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.6% C 0.175 H 15.4°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD324B
RGB	rgb(189, 50, 75)
HSL	hsl(349, 58%, 47%)
HSV	hsv(349, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 60.3%, 25.9%)
CIE-LAB	lab(43.67, 56.17, 18.94)
CIE-LCH	lch(43.67, 59.28, 18.63°)
OKLab	oklab(53.64% 0.1684 0.0464)
OKLCH	oklch(53.64% 0.175 15.4)
XYZ	xyz(23.3992, 13.6114, 8.0504)
Luminance	0.1361 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD324B #32BDA4

analogous

#BD3290 #BD324B #BD5F32

triadic

#BD324B #4BBD32 #324BBD

tetradic

#BD324B #90BD32 #32BDA4 #5F32BD

square

#BD324B #90BD32 #32BDA4 #5F32BD

split-complementary

#BD324B #32BD5F #3290BD

monochromatic

#5C1825 #8D2538 #BD324B #D3596F #E08999

Accessibility & contrast

On white

5.64

#BD324B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD324B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD324B

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD324B	#FFFFFF	#000000	##FFFFFF
##BD324B	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58554B

Deuteranopia (green-blind)

#7B7247

Tritanopia (blue-blind)

#CF013C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd324b;
/* rgb */ color: rgb(189, 50, 75);
/* oklch */ color: oklch(53.6% 0.175 15.4);

Tailwind

colors: {
  custom: {
    50: '#d8757d',
    500: '#bd324b',
    950: '#000000',
  },
}

SCSS

$custom: #bd324b;
$custom-light: #d8757d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd324b",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 75
  },
  "hsl": {
    "h": 349.209,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.53638,
    "c": 0.17467,
    "h": 15.4
  },
  "luminance": 0.13608
}

Semantic roles & 50–950 ramp

primary

#BD324B

secondary

#81CABD

accent

#E1C646

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD324B

Body copy rendered with the generated semantic roles for this colour.

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