#BD324A#BD324A

#BD324A is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.6% C 0.175 H 15.8°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD324A
RGB	rgb(189, 50, 74)
HSL	hsl(350, 58%, 47%)
HSV	hsv(350, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 60.8%, 25.9%)
CIE-LAB	lab(43.65, 56.10, 19.53)
CIE-LCH	lch(43.65, 59.41, 19.19°)
OKLab	oklab(53.62% 0.168 0.0477)
OKLCH	oklch(53.62% 0.175 15.8)
XYZ	xyz(23.3653, 13.5978, 7.8715)
Luminance	0.1359 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD324A #32BDA5

analogous

#BD3290 #BD324A #BD5F32

triadic

#BD324A #4ABD32 #324ABD

tetradic

#BD324A #90BD32 #32BDA5 #5F32BD

square

#BD324A #90BD32 #32BDA5 #5F32BD

split-complementary

#BD324A #32BD5F #3290BD

monochromatic

#5C1824 #8D2537 #BD324A #D3596E #E08998

Accessibility & contrast

On white

5.65

#BD324A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#BD324A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD324A

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD324A	#FFFFFF	#000000	##FFFFFF
##BD324A	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58554A

Deuteranopia (green-blind)

#7B7246

Tritanopia (blue-blind)

#CF003C

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd324a;
/* rgb */ color: rgb(189, 50, 74);
/* oklch */ color: oklch(53.6% 0.175 15.8);

Tailwind

colors: {
  custom: {
    50: '#d8757c',
    500: '#bd324a',
    950: '#000000',
  },
}

SCSS

$custom: #bd324a;
$custom-light: #d8757c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd324a",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 74
  },
  "hsl": {
    "h": 349.64,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.53617,
    "c": 0.17465,
    "h": 15.8
  },
  "luminance": 0.13594
}

Semantic roles & 50–950 ramp

primary

#BD324A

secondary

#81CABD

accent

#E1C746

background

#FEF7F7

surface

#FCEDEE

border

#D5C8C9

text

#160909

muted

#847B7B

Preview Lab

Preview with #BD324A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →