#BD3241#BD3241

#BD3241 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.175 H 19.7°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD3241
RGB	rgb(189, 50, 65)
HSL	hsl(354, 58%, 47%)
HSV	hsv(354, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 65.6%, 25.9%)
CIE-LAB	lab(43.49, 55.55, 24.85)
CIE-LCH	lch(43.49, 60.86, 24.10°)
OKLab	oklab(53.44% 0.1645 0.059)
OKLCH	oklch(53.44% 0.175 19.7)
XYZ	xyz(23.0835, 13.4851, 6.3874)
Luminance	0.1348 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3241 #32BDAE

analogous

#BD3287 #BD3241 #BD6932

triadic

#BD3241 #41BD32 #3241BD

tetradic

#BD3241 #87BD32 #32BDAE #6932BD

square

#BD3241 #87BD32 #32BDAE #6932BD

split-complementary

#BD3241 #32BD69 #3287BD

monochromatic

#5C1820 #8D2530 #BD3241 #D35966 #E08993

Accessibility & contrast

On white

5.68

#BD3241 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#BD3241 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3241

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3241	#FFFFFF	#000000	##FFFFFF
##BD3241	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595441

Deuteranopia (green-blind)

#7C713D

Tritanopia (blue-blind)

#CF0039

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3241;
/* rgb */ color: rgb(189, 50, 65);
/* oklch */ color: oklch(53.4% 0.175 19.7);

Tailwind

colors: {
  custom: {
    50: '#d87575',
    500: '#bd3241',
    950: '#000000',
  },
}

SCSS

$custom: #bd3241;
$custom-light: #d87575;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3241",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 65
  },
  "hsl": {
    "h": 353.525,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.53441,
    "c": 0.17475,
    "h": 19.7
  },
  "luminance": 0.13482
}

Semantic roles & 50–950 ramp

primary

#BD3241

secondary

#81CAC2

accent

#E1D146

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3241

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →