#BD3240#BD3240

#BD3240 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.4% C 0.175 H 20.1°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD3240
RGB	rgb(189, 50, 64)
HSL	hsl(354, 58%, 47%)
HSV	hsv(354, 74%, 74%)
CMYK	cmyk(0%, 73.5%, 66.1%, 25.9%)
CIE-LAB	lab(43.47, 55.50, 25.44)
CIE-LCH	lch(43.47, 61.05, 24.63°)
OKLab	oklab(53.42% 0.1641 0.0602)
OKLCH	oklch(53.42% 0.175 20.1)
XYZ	xyz(23.0548, 13.4736, 6.2362)
Luminance	0.1347 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3240 #32BDAF

analogous

#BD3286 #BD3240 #BD6A32

triadic

#BD3240 #40BD32 #3240BD

tetradic

#BD3240 #86BD32 #32BDAF #6A32BD

square

#BD3240 #86BD32 #32BDAF #6A32BD

split-complementary

#BD3240 #32BD6A #3286BD

monochromatic

#5C181F #8D2530 #BD3240 #D35965 #E08992

Accessibility & contrast

On white

5.68

#BD3240 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#BD3240 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3240

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3240	#FFFFFF	#000000	##FFFFFF
##BD3240	1.00	5.68	3.69	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59543F

Deuteranopia (green-blind)

#7C713C

Tritanopia (blue-blind)

#CF0038

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #bd3240;
/* rgb */ color: rgb(189, 50, 64);
/* oklch */ color: oklch(53.4% 0.175 20.1);

Tailwind

colors: {
  custom: {
    50: '#d97574',
    500: '#bd3240',
    950: '#000000',
  },
}

SCSS

$custom: #bd3240;
$custom-light: #d97574;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3240",
  "rgb": {
    "r": 189,
    "g": 50,
    "b": 64
  },
  "hsl": {
    "h": 353.957,
    "s": 58.159,
    "l": 46.863
  },
  "oklch": {
    "l": 0.53423,
    "c": 0.17481,
    "h": 20.1
  },
  "luminance": 0.1347
}

Semantic roles & 50–950 ramp

primary

#BD3240

secondary

#81CAC3

accent

#E1D246

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3240

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →