#BD31C4#BD31C4

#BD31C4 is a mid, highly saturated purple. Relative luminance 0.170; OKLCH L 58.5% C 0.235 H 325.9°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD31C4
RGB	rgb(189, 49, 196)
HSL	hsl(297, 60%, 48%)
HSV	hsv(297, 75%, 77%)
CMYK	cmyk(3.6%, 75%, 0%, 23.1%)
CIE-LAB	lab(48.26, 71.01, -47.32)
CIE-LCH	lch(48.26, 85.33, 326.32°)
OKLab	oklab(58.51% 0.1948 -0.1316)
OKLCH	oklch(58.51% 0.235 325.9)
XYZ	xyz(32.0477, 17.0031, 53.8078)
Luminance	0.1700 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31C4 #38C431

analogous

#7331C4 #BD31C4 #C43181

triadic

#BD31C4 #C4BD31 #31C4BD

tetradic

#BD31C4 #C47331 #38C431 #3181C4

square

#BD31C4 #C47331 #38C431 #3181C4

split-complementary

#BD31C4 #81C431 #31C473

monochromatic

#5F1962 #8E2593 #BD31C4 #D05CD6 #DE8DE2

Accessibility & contrast

On white

4.77

#BD31C4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BD31C4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31C4

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31C4	#FFFFFF	#000000	##FFFFFF
##BD31C4	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0068C8

Deuteranopia (green-blind)

#5378C0

Tritanopia (blue-blind)

#C24B79

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd31c4;
/* rgb */ color: rgb(189, 49, 196);
/* oklch */ color: oklch(58.5% 0.235 325.9);

Tailwind

colors: {
  custom: {
    50: '#d578d6',
    500: '#bd31c4',
    950: '#000000',
  },
}

SCSS

$custom: #bd31c4;
$custom-light: #d578d6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31c4",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 196
  },
  "hsl": {
    "h": 297.143,
    "s": 60,
    "l": 48.039
  },
  "oklch": {
    "l": 0.58505,
    "c": 0.23509,
    "h": 325.9
  },
  "luminance": 0.17001
}

Semantic roles & 50–950 ramp

primary

#BD31C4

secondary

#87CD84

accent

#E3454C

background

#FDF7FD

surface

#FBEEFA

border

#D4C9D3

text

#150A14

muted

#837C83

Preview Lab

Preview with #BD31C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →