#BD31B7#BD31B7

#BD31B7 is a mid, highly saturated purple. Relative luminance 0.164; OKLCH L 57.8% C 0.225 H 329.9°. Best body text is #FFFFFF at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD31B7
RGB	rgb(189, 49, 183)
HSL	hsl(303, 59%, 47%)
HSV	hsv(303, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 3.2%, 25.9%)
CIE-LAB	lab(47.54, 68.92, -40.89)
CIE-LCH	lch(47.54, 80.14, 329.32°)
OKLab	oklab(57.76% 0.195 -0.113)
OKLCH	oklch(57.76% 0.225 329.9)
XYZ	xyz(30.6317, 16.4367, 46.3498)
Luminance	0.1643 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31B7 #31BD37

analogous

#7D31BD #BD31B7 #BD3171

triadic

#BD31B7 #B7BD31 #31B7BD

tetradic

#BD31B7 #BD7D31 #31BD37 #3171BD

square

#BD31B7 #BD7D31 #31BD37 #3171BD

split-complementary

#BD31B7 #71BD31 #31BD7D

monochromatic

#5C1859 #8C2488 #BD31B7 #D458CE #E088DC

Accessibility & contrast

On white

4.90

#BD31B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#BD31B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31B7

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31B7	#FFFFFF	#000000	##FFFFFF
##BD31B7	1.00	4.90	4.29	4.90
#FFFFFF	4.90	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E65BB

Deuteranopia (green-blind)

#5B77B4

Tritanopia (blue-blind)

#C44472

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #bd31b7;
/* rgb */ color: rgb(189, 49, 183);
/* oklch */ color: oklch(57.8% 0.225 329.9);

Tailwind

colors: {
  custom: {
    50: '#d578cd',
    500: '#bd31b7',
    950: '#000000',
  },
}

SCSS

$custom: #bd31b7;
$custom-light: #d578cd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31b7",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 183
  },
  "hsl": {
    "h": 302.571,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.57757,
    "c": 0.22534,
    "h": 329.9
  },
  "luminance": 0.16434
}

Semantic roles & 50–950 ramp

primary

#BD31B7

secondary

#80CA83

accent

#E24C46

background

#FDF7FC

surface

#FBEEF9

border

#D4C9D2

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD31B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →