#BD31B4#BD31B4

#BD31B4 is a mid, highly saturated purple. Relative luminance 0.163; OKLCH L 57.6% C 0.223 H 330.9°. Best body text is #FFFFFF at 4.93:1 contrast (WCAG AA passes).

Color values

HEX	#BD31B4
RGB	rgb(189, 49, 180)
HSL	hsl(304, 59%, 47%)
HSV	hsv(304, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 4.8%, 25.9%)
CIE-LAB	lab(47.38, 68.45, -39.39)
CIE-LCH	lch(47.38, 78.97, 330.08°)
OKLab	oklab(57.59% 0.1949 -0.1086)
OKLCH	oklch(57.59% 0.223 330.9)
XYZ	xyz(30.3227, 16.3132, 44.7229)
Luminance	0.1631 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31B4 #31BD3A

analogous

#8031BD #BD31B4 #BD316E

triadic

#BD31B4 #B4BD31 #31B4BD

tetradic

#BD31B4 #BD8031 #31BD3A #316EBD

square

#BD31B4 #BD8031 #31BD3A #316EBD

split-complementary

#BD31B4 #6EBD31 #31BD80

monochromatic

#5C1857 #8C2486 #BD31B4 #D458CC #E088DB

Accessibility & contrast

On white

4.93

#BD31B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.26

#BD31B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31B4

4.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31B4	#FFFFFF	#000000	##FFFFFF
##BD31B4	1.00	4.93	4.26	4.93
#FFFFFF	4.93	1.00	21.00	1.00
#000000	4.26	21.00	1.00	21.00
##FFFFFF	4.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2264B8

Deuteranopia (green-blind)

#5D77B1

Tritanopia (blue-blind)

#C44370

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd31b4;
/* rgb */ color: rgb(189, 49, 180);
/* oklch */ color: oklch(57.6% 0.223 330.9);

Tailwind

colors: {
  custom: {
    50: '#d578cb',
    500: '#bd31b4',
    950: '#000000',
  },
}

SCSS

$custom: #bd31b4;
$custom-light: #d578cb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31b4",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 180
  },
  "hsl": {
    "h": 303.857,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.57591,
    "c": 0.22313,
    "h": 330.9
  },
  "luminance": 0.16311
}

Semantic roles & 50–950 ramp

primary

#BD31B4

secondary

#80CA85

accent

#E25046

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD31B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →