#BD31B3#BD31B3

#BD31B3 is a mid, highly saturated purple. Relative luminance 0.163; OKLCH L 57.5% C 0.222 H 331.2°. Best body text is #FFFFFF at 4.94:1 contrast (WCAG AA passes).

Color values

HEX	#BD31B3
RGB	rgb(189, 49, 179)
HSL	hsl(304, 59%, 47%)
HSV	hsv(304, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 5.3%, 25.9%)
CIE-LAB	lab(47.33, 68.29, -38.88)
CIE-LCH	lch(47.33, 78.59, 330.34°)
OKLab	oklab(57.54% 0.1949 -0.1071)
OKLCH	oklch(57.54% 0.222 331.2)
XYZ	xyz(30.2212, 16.2726, 44.1883)
Luminance	0.1627 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31B3 #31BD3B

analogous

#8131BD #BD31B3 #BD316D

triadic

#BD31B3 #B3BD31 #31B3BD

tetradic

#BD31B3 #BD8131 #31BD3B #316DBD

square

#BD31B3 #BD8131 #31BD3B #316DBD

split-complementary

#BD31B3 #6DBD31 #31BD81

monochromatic

#5C1857 #8C2485 #BD31B3 #D458CB #E088DA

Accessibility & contrast

On white

4.94

#BD31B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#BD31B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31B3

4.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31B3	#FFFFFF	#000000	##FFFFFF
##BD31B3	1.00	4.94	4.25	4.94
#FFFFFF	4.94	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2464B7

Deuteranopia (green-blind)

#5D77B0

Tritanopia (blue-blind)

#C54270

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd31b3;
/* rgb */ color: rgb(189, 49, 179);
/* oklch */ color: oklch(57.5% 0.222 331.2);

Tailwind

colors: {
  custom: {
    50: '#d578ca',
    500: '#bd31b3',
    950: '#000000',
  },
}

SCSS

$custom: #bd31b3;
$custom-light: #d578ca;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31b3",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 179
  },
  "hsl": {
    "h": 304.286,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.57536,
    "c": 0.22241,
    "h": 331.2
  },
  "luminance": 0.1627
}

Semantic roles & 50–950 ramp

primary

#BD31B3

secondary

#80CA85

accent

#E25146

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD31B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →