#BD31B0#BD31B0

#BD31B0 is a mid, highly saturated purple. Relative luminance 0.162; OKLCH L 57.4% C 0.220 H 332.2°. Best body text is #FFFFFF at 4.96:1 contrast (WCAG AA passes).

Color values

HEX	#BD31B0
RGB	rgb(189, 49, 176)
HSL	hsl(306, 59%, 47%)
HSV	hsv(306, 74%, 74%)
CMYK	cmyk(0%, 74.1%, 6.9%, 25.9%)
CIE-LAB	lab(47.17, 67.83, -37.37)
CIE-LCH	lch(47.17, 77.44, 331.15°)
OKLab	oklab(57.37% 0.1948 -0.1027)
OKLCH	oklch(57.37% 0.22 332.2)
XYZ	xyz(29.9211, 16.1525, 42.6077)
Luminance	0.1615 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD31B0 #31BD3E

analogous

#8431BD #BD31B0 #BD316A

triadic

#BD31B0 #B0BD31 #31B0BD

tetradic

#BD31B0 #BD8431 #31BD3E #316ABD

square

#BD31B0 #BD8431 #31BD3E #316ABD

split-complementary

#BD31B0 #6ABD31 #31BD84

monochromatic

#5C1855 #8C2483 #BD31B0 #D458C8 #E088D8

Accessibility & contrast

On white

4.96

#BD31B0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.23

#BD31B0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD31B0

4.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD31B0	#FFFFFF	#000000	##FFFFFF
##BD31B0	1.00	4.96	4.23	4.96
#FFFFFF	4.96	1.00	21.00	1.00
#000000	4.23	21.00	1.00	21.00
##FFFFFF	4.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2863B3

Deuteranopia (green-blind)

#5F77AD

Tritanopia (blue-blind)

#C5416E

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #bd31b0;
/* rgb */ color: rgb(189, 49, 176);
/* oklch */ color: oklch(57.4% 0.220 332.2);

Tailwind

colors: {
  custom: {
    50: '#d578c8',
    500: '#bd31b0',
    950: '#000000',
  },
}

SCSS

$custom: #bd31b0;
$custom-light: #d578c8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd31b0",
  "rgb": {
    "r": 189,
    "g": 49,
    "b": 176
  },
  "hsl": {
    "h": 305.571,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.57374,
    "c": 0.22023,
    "h": 332.2
  },
  "luminance": 0.1615
}

Semantic roles & 50–950 ramp

primary

#BD31B0

secondary

#80CA87

accent

#E25446

background

#FDF7FC

surface

#FBEEF8

border

#D4C9D1

text

#150A13

muted

#837C82

Preview Lab

Preview with #BD31B0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →